Senior Digital Product Designer

As a Senior Digital Product Designer, you independently lead complex and ambiguous initiatives, mentor more junior designers, and contribute to the overall experience of quality. You identify opportunities, frame problems, sequence of work and own design decisions within the product team, and sometimes across multiple teams. You shape direction with cross-functional partners, connect experience outcomes to product value and improve quality through scalable methodologies.

WHAT YOU’LL DO

• Proactively improve the experience for users, finding opportunities, solving complex problems, and creating complex experience design strategies.
• Plan and lead complex, ambiguous initiatives from discovery through delivery for their team including defining the design approach and facilitating exploratory workshops, as required.
• Shape product discovery, vision and roadmap decisions within the product team with Product Manager, Engineering, Data and Research.
• Conduct and synthesize appropriate qualitative and quantitative research with Research and Data partners. Design coherent user flows, prototypes, and polished interfaces, based on the validated customer insights that result from that research.
• Connect user needs, business goals and technical constraints through systems thinking. Apply principles of component-based design as part of using H&M’s internal and customer facing digital design systems. (BADS, FABRIC, RADS etc.). Use and contribute to the relevant design system.
• Scope and sequence work, resolve dependencies, and identify risks early.
• Define and interpret experience measures to understand impact.
• Run iterative testing with customers to improve usability.
• Ensure designs align with brand guidelines and accessibility / inclusive standards (WCAG), when relevant.
• Define success measures with partners, test assumptions, and iterate based on evidence.
• Support Product Delivery with Engineering partners so releases deliver the value as intended.
• Work closely with design leads including integrating feedback and proactive iteration. Actively mentor designers, raises design and experience quality in craft, strategy and deliveries across teams and contributes to improving the wider design practice.
• Collaborate effectively within multi-disciplinary teams, presenting and testing design concepts with other product team members.
• Present design concepts to stakeholders to improve skills in articulating design and defending design decisions.
• Maintain documentation and follow existing structures and processes or create new ones where they don’t exist.
• Partners with other leading roles in the product team, and wider product area, to influence the customer perspective.
• Actively shape the Design Community by mentoring others, driving knowledge-sharing, contributing to design standards and championing behaviours that strengthen the design culture across teams.

WHO YOU’LL WORK WITH

You will be part of the Digital Unit, a mix of Product Managers, Digital Product Designers, Data Analysts, and Commercial Managers. You’ll collaborate closely with colleagues in Tech, Marketing, Creative Development, and Customer Service.

WHO YOU ARE

We are looking for people with…

• Minimum of 8 years relevant experience.
• Strong track record of independently leading complex product design work and delivering high quality that results in improved commercial outcomes.
• Expert knowledge of user-centered design methods with demonstrated experience working in multiple product teams across both product discovery and delivery in different product areas and/or industries.
• Demonstrated experience in strategic thinking, advanced storytelling skills, and the ability to balance and communicate user needs with business goals, brand direction, and technical feasibility.
• Demonstrated experience in framing ambiguous problems and synthesizing mixed evidence.
• Advanced skills in interaction design, UI execution, prototyping, customer journeys, and scalability principles (e.g. design systems).
• Demonstrated ability to select methods, conduct research and usability testing, and interpret basic product or experience measures.
• Advanced proficiency with tools for design, development and collaboration such as Figma, Miro, Jira, and AI design tools such as Figma Make and Claude Design. Demonstrated experience using research and analytics tools such as Google Analytics and Hotjar to evaluate complex experience outcomes and inform design decisions.
• Confident stakeholder manager, workshop facilitator and storyteller.
• Experience following (and promoting) accessibility (WCAG) and inclusive design best practices, when relevant.
• Experience in running complex or high-volume user research and usability testing.
• Demonstrated experience in mentoring more junior designers and improving product team practices.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are thousands of passionate and talented colleagues united by a shared culture and strong values. Together, we aim to use our scale and knowledge to push the industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer:

• Global career and development opportunities
• A value‑driven culture where you are encouraged to be yourself
• Staff discount cards and benefits
• Wellness and wellbeing benefits
• Parental support
• Opportunities to experiment, grow, and create tangible impact in a large‑scale tech organization

Here, you are encouraged to be yourself, experiment, and grow — and as you flourish, so do we.

JOIN US

Our uniqueness comes from our inclusive and collaborative culture, our strong values, and the growth opportunities we create. But most of all, it’s our people who make us who we are.

Take the next step in your career — the journey starts here.

Please attach your CV in English only together with your portfolio if you have one — no cover letter is needed.