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Salary
≈ $6.5k – $13k per year (Estimated)
Location
In office (Kuala Lumpur)
Seniority
Intern

Confirmed on the employer's own hiring board on Nov 3, 2026. First seen by Alion on Oct 29, 2026. HSBC scores A on the Alion truth index.

Overview
Company
Impact
Profile match
HSBC is a global banking and financial services group headquartered in London, England, whose holding company HSBC Holdings plc serves personal, wealth, commercial and investment banking customers through businesses in Asia, Europe, the Middle East and the Americas. Established in 1865 to finance trade between Europe and Asia, it is listed in London, Hong Kong and New York and runs subsidiaries such as HSBC Qianhai Securities in Shenzhen and large service centres in India, Poland, Malaysia and Mexico. It hires relationship and premier financial managers, sales and call centre advisers, business analysts, QA managers, developers, underwriters and leveraged finance associates.

Some careers open more doors than others. If you’re looking for a role that builds strong foundations in digital sales, customer engagement, stakeholder coordination and business reporting, join HSBC and build a future rich with potential.

This placement offers hands-on exposure to how digital sales and engagement operates end-to-end-supporting digital customer journeys, campaign execution, sales activity, customer communications and performance reporting-while developing practical skills for a wide range of banking, marketing and financial-services careers.

We’re currently seeking an ambitious individual to join HSBC as a Digital Sales & Engagement Graduate Trainee.

This placement provides graduates with real business exposure and the opportunity to develop practical capabilities in digital sales and customer engagement within a global banking environment. At HSBC, we also see this as an opportunity to develop early-career talent for future roles.

Key responsibilities

During the placement, the trainee will provide day-to-day support to the Digital Sales & Engagement team, with appropriate supervision. Responsibilities will include:

Digital sales and campaign support

  • Support the planning, coordination and execution of digital sales and customer-engagement activities.
  • Assist with managing campaign timelines, activity trackers, content requirements and follow-up actions.
  • Support the preparation of digital sales materials, customer communications, presentations and briefing documents.
  • Coordinate with internal teams to ensure campaign and sales activities are delivered accurately and on time.
  • Monitor campaign activity, customer responses, leads and outstanding actions.
  • Identify risks, blockers, delays or delivery issues early and escalate them appropriately.
  • Maintain accurate records of activities, decisions and follow-up actions.

Customer and stakeholder engagement

  • Support responses to routine enquiries from customers, relationship managers, sales teams and internal stakeholders.
  • Coordinate information requests across Digital, Marketing, Sales, Wealth, Retail Banking, Technology, Operations, Risk and Compliance teams.
  • Prepare clear updates on campaign progress, customer engagement, sales opportunities and outstanding requirements.
  • Help track customer or stakeholder queries through to resolution.
  • Support the preparation of customer-engagement materials, meeting notes, action logs and communications.
  • Contribute to initiatives designed to improve customer engagement and digital experiences.

Digital performance reporting and analysis

  • Maintain accurate trackers, campaign records, activity calendars and performance dashboards.
  • Produce weekly or monthly reports covering digital activity, customer engagement, leads, conversion indicators, campaign performance and outstanding actions.
  • Support basic data analysis to identify trends, customer responses and opportunities for improvement.
  • Highlight overdue actions, upcoming deadlines and potential delivery risks.
  • Help translate digital sales and engagement activity into concise updates for management review.
  • Support data-quality checks and ensure reports are based on accurate and appropriately handled information.

Process, governance and controls support

  • Support the maintenance of process documentation, procedures, campaign records and operational materials.
  • Assist with control checks, approval tracking and content or activity reviews, where applicable.
  • Maintain organised records and audit trails for campaign activities, customer communications and stakeholder approvals.
  • Follow applicable risk, compliance, data-handling, marketing and information-security requirements.
  • Escalate questions, control concerns, customer-impacting issues or exceptions to the appropriate team or manager.
  • Support the consistent application of governance standards across digital sales and engagement activities.

Continuous improvement and team support

  • Identify opportunities to improve digital sales processes, campaign reporting, customer communications and stakeholder coordination.
  • Support the documentation of lessons learned, recurring issues and improvement opportunities.
  • Participate in team meetings, training sessions and digital improvement initiatives.
  • Work collaboratively with colleagues across functions, businesses and locations.
  • Demonstrate accountability, attention to detail and a commitment to delivering quality customer engagement.
  • Support a customer-focused approach to digital sales and service delivery.

Requirements

  • Currently pursuing a Bachelor’s Degree in any discipline; CGPA of 3.0 or above, or at least second-class upper.
  • Fluent in English, with excellent communication, interpersonal and presentation skills.
  • Ability to analyse data and information and interpret findings for business decisions.
  • Strong interest in digital engagement, sales, marketing, customer experience or banking services.
  • Strong attention to detail and the ability to follow structured processes accurately.
  • Resourceful, organised and able to manage multiple priorities.
  • Good planning, communication and problem-solving skills.
  • Ambitious, motivated and comfortable working in a fast-paced financial-services environment.
  • Energetic, enthusiastic and adaptable.
  • A collaborative team player with the potential to demonstrate leadership.
  • Computer literate and able to work independently.
  • Familiarity with Microsoft Office, digital platforms, reporting tools or customer-engagement channels is advantageous.

Key learning opportunities

You’ll gain:

  • Practical understanding of how a Digital Sales & Engagement team operates within a global bank.
  • Exposure to digital sales planning, campaign coordination and customer-engagement activities.
  • Experience coordinating work across Digital, Marketing, Sales, Technology, Operations, Risk, Compliance and other teams.
  • Stronger business communication skills, including customer-focused writing, professional correspondence and stakeholder engagement.
  • Hands-on experience in digital performance reporting, data handling and basic business analysis.
  • Greater awareness of customer needs, data governance, risk management, controls and approval processes.
  • Experience monitoring campaign activity, identifying issues and escalating matters appropriately.
  • Exposure to digital customer journeys, engagement initiatives and continuous improvement.
  • Confidence managing multiple priorities in a fast-paced, multi-stakeholder environment.
  • A foundation for future careers in digital sales, customer engagement, marketing, customer experience, digital banking, business analysis or broader banking functions.

www.hsbc.com/careers

HSBC takes pride in a diverse and inclusive working environment where our people benefit from mentoring, flexible working and the support of Employee Resource Network Groups. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

To be considered for this role, the relevant rights to work in Malaysia are required.

Issued by HSBC Bank Malaysia Berhad

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