Content Writer

Additional Considerations (if any):

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At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description:

Job Title: Content Writer

Department: Marketing

FLSA: Salary

Revision Date: 10/2026

About Hy-Vee

At Hy-Vee, we believe the shortest distance between two people is a smile. We're seeking professionals who bring proven skills, a desire to grow, and a commitment to work together in building a company that strives to make our customers' lives easier, healthier and happier.

The Role and Why It's Important

The Content Writer curates, develops, writes and proofs a wide range of content across Hy-Vee’s marketing channels, including social, digital, web, video and print. This role brings expertise in SEO writing and uses AI tools such as ChatGPT and Claude to support content development and efficiency while maintaining accuracy, quality and Hy-Vee’s brand voice. If you’re a natural storyteller who engages consumers through useful, creative and relevant content, has strong organizational skills and thrives in a fast-paced environment, this role is for you.

What You'll Do

• Write clear, engaging copy tailored to each audience and channel, including Hy-Vee.com, Hy-Vee’s app, social media, emails and newsletters, SMS, video and print.
• Collaborate with the content team, designers and marketing partners to develop original campaign ideas and channel-specific executions.
• Manage the copy process from brief and research through drafting, reviews, revisions and final delivery.
• Create, proof and edit content for accuracy, clarity, spelling, grammar and consistency; verify product details, claims and source information before delivery.
• Ensure copy tone and style reflect Hy-Vee’s brand voice and support strategic business goals across print and digital platforms.
• Develop and optimize SEO content using keyword research, search intent and on-page best practices, including page titles, meta descriptions, headings and internal links. Integrate keywords naturally while prioritizing readability and customer needs.
• Partner with digital teams to translate content briefs into effective web copy, identify content gaps and refresh existing pages to improve relevance and performance.
• Use AI tools such as ChatGPT and Claude for ideation, outlining, drafting, editing and content adaptation. Develop effective prompts and refine outputs using sound editorial judgment.
• Review all AI-assisted content for factual accuracy, originality, brand voice and compliance with company guidelines; protect confidential information when using these tools.
• Stay current with industry trends, SEO practices, search behavior, emerging social and digital channels, marketing tactics and AI tools; apply relevant developments to improve content quality and performance.
• Report on content performance for assigned platforms with support from the data team.
• Manage multiple projects and deadlines while adapting to changing priorities in a fast-paced environment.
• Deliver complete, accurate copy within established timelines and communicate project needs or risks early.
• Maintain strict confidentiality of sensitive information, including advertising rates, pricing information, and store sales and marketing events.
• Perform other job-related duties and special projects as required.

Your Skills

• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
• Excellent organizational, time management, communication and problem-solving skills.
• Demonstrated expertise in SEO writing, including keyword research, search intent, on-page optimization and the ability to balance search visibility with useful, engaging content.
• Working knowledge of SEO research and measurement tools, with the ability to turn findings into content recommendations.
• Hands-on proficiency with generative AI tools such as ChatGPT and Claude, including prompt development, iterative refinement, fact-checking and adapting outputs to brand and audience needs.
• Passion for creative ideas and the ability to express them through clear, compelling writing.
• Experience developing and executing content projects across multiple channels.
• Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment with multidisciplinary teams.
• Ability to lead content projects and collaborate effectively with internal marketing teams and external partners.
• Ability to adapt content and priorities as business needs, feedback and direction evolve.
• Ability to apply constructive feedback and thoughtfully review others’ work to improve quality.
• Strong editorial judgment, attention to detail and the ability to deliver polished work in a fast-paced environment.
• Passion for food, recipes, lifestyle and DIY content.
• Ability to partner with designers and leaders to develop clear messaging for presentations, promotional materials and other marketing collateral.
• Self-motivated and comfortable working independently with minimal supervision.
• Proficiency with Microsoft Office, social media business accounts, content management systems and project management platforms.

Reporting Relationships

Accountable and Reports to: Director, Creative Services

Education and Experience

• Bachelor’s degree in Journalism, Communications, Marketing or a related field required.
• Minimum 3 years of content and creative writing experience in an agency, in-house marketing team or similar environment, including hands-on SEO writing and content optimization.
• Portfolio or writing samples demonstrating SEO expertise, strong brand storytelling and the ability to write for different audiences and channels; examples of content performance improvements preferred.
• Practical experience using AI tools such as ChatGPT and Claude in a content workflow, with the ability to explain how outputs are refined and validated.

Physical Requirements

• Ability to communicate effectively in writing and verbally
• Ability to operate standard office technology, including computers and telephones
• Ability to review and analyze documents and data on screen
• Ability to occasionally transport materials weighing up to 10 pounds (such as files or office supplies)

Working Environment

This is a hybrid position with a five-day workweek: three days in the Grimes, Iowa office and two days working from home. The role involves frequent pressure to meet deadlines and manage multiple projects and priorities, with regular contact with the marketing team, operations, external partners and store personnel. Work is performed using a PC with Microsoft Word, Excel and Outlook, a telephone and standard office equipment.

Are you ready to smile, apply today.

Employment is contingent upon the successful completion of a pre employment drug screen.