Marketing Demand Data Operations Specialist

Overview

Marketing Demand Data Operations Specialist

Location: Hyderabad Work Arrangement: Hybrid - 2 days per week in the office

About the Role

We're looking for a detail-oriented and process-driven Marketing Demand Data Operations Specialist to provide data operations support for Hyland's marketing demand generation activities. In this role, you'll work across Salesforce, 6sense, Salesloft, and related platforms - executing data requests, maintaining data quality, developing target account and contact lists, and ensuring compliance with established data governance and privacy standards.

This is a role for someone who takes pride in data accuracy, thrives in a structured operational environment, and understands that clean, reliable data is the foundation of effective marketing. If you're energized by bringing order to complexity and enabling marketing teams to operate with confidence - we'd love to connect.

Your Role Responsibilities? Here's What You'll Do.

• Respond to and complete data support requests tracked through Workfront - managing intake, prioritization, and timely resolution across marketing demand generation activities.
• Import and export lead, contact, account, and campaign data in accordance with established standards; perform data validation, cleansing, formatting corrections, and quality audits to ensure data integrity across platforms.
• Create and maintain account, lead, and contact lists based on stakeholder requirements - supporting targeted, high-quality demand generation campaigns across the marketing organization.
• Utilize Salesforce reports, Excel, Demand Tools, and other approved tools to support segmentation and reporting activities that drive informed marketing decisions.
• Ensure compliance with data governance, GDPR, and privacy requirements across all data operations activities - maintaining documentation and adherence to approved operational processes and standards.
• Communicate issues, risks, and roadblocks in a timely manner - proactively flagging data quality concerns and operational gaps to relevant stakeholders to keep campaigns on track.

Technology Tools

• Salesforce CRM
• 6sense
• Salesloft
• Workfront
• Microsoft Excel & Demand Tools

Role Essentials

• Bachelor's degree or equivalent experience with 2-4 years of experience working with CRM, marketing, or operational data in a fast-paced environment.
• Hands-on experience with Salesforce or similar CRM platforms - including data import/export, reporting, segmentation, and list management.
• Strong Excel and data management skills - including data validation, cleansing, formatting, and quality audits across large and complex datasets.
• Strong attention to detail and problem-solving abilities - with a quality-focused mindset and the ability to identify and resolve data discrepancies quickly and accurately.
• Familiarity with data governance, GDPR, and privacy compliance requirements - with a track record of adhering to established operational standards and maintaining thorough documentation.

What We'd Like to See

• Experience working with 6sense, Salesloft, or similar marketing automation and sales engagement platforms in a demand generation or revenue operations context.
• Familiarity with Workfront or similar project and request management tools for tracking, prioritizing, and completing data operations requests at scale.
• Experience with Demand Tools or similar data quality and deduplication solutions for Salesforce environments.
• Understanding of B2B marketing demand generation processes - including target account strategies, contact list building, and campaign data management best practices.
• Ability to create and maintain clear operational documentation - including process guides, data standards, and compliance records that keep teams aligned and audit-ready.

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

© Hyland. All rights reserved.

About Hyland Life

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.