APAC Field Marketer

At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you'll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact.Success in Global Sales is built on curiosity, empathy, and collaboration. You'll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society. With world-class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that's passionate about driving innovation and making a difference. As a Demand Generation Professional, you will be accountable for marketing execution of omnichannel marketing journeys aligned to specific personas and products. This role involves collaboration with various teams to drive pipeline creation and optimize channel mix to achieve objectives. Your primary responsibilities will include:

• Demand Planning: Create targets for aligned focus products/personas through digital journeys and outbound account activation, working with sales and partners.
• Campaign Execution: Collaborate with Paid media, Web, Innovation Studio, Email/Automation, and Social teams to achieve campaign outcomes and accelerate velocity through programmatic nurture programs.
• Event Support: Support key events to build a full demand plan and follow-up strategy that boosts conversion.
• Lead Management: Co-own lead pass engine with Digital Sales to pass leads to skilled, high-converting partners and improve yield.
• Marketing Expertise: Act as Marketing SME for aligned brand, including enablement to partners on brand marketing strategy and campaign best practices.
• Marketing Execution: Experience with omnichannel marketing journey development and execution, including localization and personalization of marketing journeys.
• Digital Demand: Experience with creating targets for focus products/personas through digital journeys and outbound account activation, working with sales and partners.
• Campaign Collaboration: Experience collaborating with Paid media, Web, Innovation Studio, Email/Automation, and Social teams to achieve campaign outcomes.
• Event Strategy: Experience supporting key events to build a full demand plan and follow-up strategy that boosts conversion.
• Marketing Expertise: Experience acting as a Marketing SME for a brand, including enablement to partners on brand marketing strategy and campaign best practices.
• Digital Marketing Tools: Experience with programmatic nurture programs and lead pass engine management.
• Data Analysis Skills: Ability to optimize channel mix and measure campaign outcomes.
• Marketing Automation: Familiarity with Email/Automation and Social teams to achieve campaign goals. India Enterprise Operations Hybrid Professional Bangalore, IN Bangalore (0063) IBM India Private Limited Acting Automation Data Analysis Digital Marketing Email Localization Strategy Management Marketing Marketing Automation Marketing Strategy Sales Strategy Financial and Operational Combined Uniform Single Reporting Business in the Asia-Pacific Innovation Collaboration