Senior Content Marketing Specialist

This role will develop compelling, audience-first content that builds awareness, strengthens the Icertis brand, and reinforces the company as a leading voice in contract intelligence and enterprise AI. You’ll turn complex topics into clear, interesting stories across multi-media formats, from original research and thought leadership to social content, video series, reports, ebooks, and emerging content experiences.

This isn't a role to simply fill a content calendar. We're looking for someone with strong editorial instincts who understands what makes a story interesting, knows how to find the angle others miss, and is excited to experiment with new formats and AI-enabled ways of creating content. #LI-RS1

• Develop high-impact, top-of-funnel content designed to build awareness, engagement, and market authority.
• Create and manage content across traditional and emerging formats and channels, delivering seamless experiences that align with how audiences consume digital information today. Help develop recurring editorial franchises and video-first content that audiences recognize and want to follow.
• Partner with subject matter experts and executives to translate their expertise into distinctive, accessible content.
• Use audience insights, search trends, social listening, and performance data to identify topics and formats with the greatest opportunity for engagement.
• Optimize content for traditional search as well as AI-powered discovery and answer engines.
• Repurpose strong ideas intelligently across channels rather than creating one-off assets.
• Use AI and other emerging tools to accelerate research, ideation, production, optimization, and content repurposing while maintaining strong editorial judgment and quality.
• Measure content performance and continually refine our approach based on what resonates with audiences.

• 3 + years of experience in content marketing, editorial, journalism, communications, or a related field, preferably a B2B environment.
• Exceptional writing, editing, and storytelling skills.
• Experience developing content across multiple formats, including blogs and long-form written content.
• A strong understanding of how content needs to change by channel and audience.
• Experience collaborating with creative teams on visual storytelling and video content.
• Curiosity about AI and demonstrated experience using AI tools to improve the content development process.
• Baseline understanding of SEO and emerging AEO/GEO practices.
• Comfort working in a fast-moving environment, managing multiple projects, and moving from idea to execution quickly.
• Strong judgment and the confidence to challenge an idea when there is a more interesting way to tell the story.

Salary range and description:

Min $80,000 - Max 110,000 USD per year plus an 5% annual bonus target

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target and an equity component is included in the compensation package.

Our Commitments:

• Icertians (employees) and their family's physical, mental and financial health and wellbeing
• Turbocharging Icertians careers
• Making a social and environmental impact in our communities
• Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers
• Generous holidays including the 4th of July week off - paid
• Free professional and leadership coaching

• Annual personal development allowance

What we offer:

• Robust medical (physical & mental vision and dental benefits
• Employee assistance program (EAP)
• Equity (RSUs) and shared ownership in the company
• Generous 401K match
• Flexible work environment
• Paid maternity and paternity leave
• Generous holiday and PTO program
• CaaS (coaching as a service)
• Annual personal development allowance
• 7 Days for Humanity - 7 paid volunteer days annually
• Global and regional DEIB steering committees, employee resource groups (ERGs)
• Global DEIB training programs and guest speakers throughout the year