Marketing Specialist, Program Marketing

Overview

Marketing is looking for a

Marketing Specialist - Law, International Affairs & Public Policy Programs to join its team! IE University is seeking a

Marketing Specialist to join the

Global Brand & Marketing Department. The primary responsibility of this position is to execute marketing actions to achieve the brand and business objectives of the unit.The

Marketing Specialist will report directly to the Senior Marketing Manager and will create, target, and measure customized consumer experiences that drive loyalty and customer value. This position requires strong organizational skills and the ability to handle multiple projects simultaneously to meet deadlines, as well as a background in law, international affairs, and/or consulting.

Why IE University?

Every story begins with a purpose, and ours has always been about people. Founded in 1973, IE University has continuously raised the bar to drive positive change through education. We believe education is more than a path to professional success; it is a catalyst for personal transformation and meaningful impact.

At IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary. We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Together, we create an environment where talent thrives, and ideas shape the future.

Our mission

We support students in developing impact skills to live and lead with positive impact. This ignites a ripple effect: We transform people, who then transform others, systems, society, and, ultimately, our world.

Our Purpose

To foster positive change.

Values

Madrid - IE Tower

Responsibilities

Your role as a Marketing Specialist will involve:

• Participate in the development and execution of the existing customer journey landscape to drive marketing conversion across programs related to Law, International Affairs, and Public Policy, with the ability to coordinate several projects in parallel at varied stages of development.
• Learn and operate using an omnichannel approach to develop and execute nurturing marketing campaigns.
• Understand the customer target, write creative briefs, and oversee the campaign setup process through end-to-end coordination with an external creative agency.
• Lead internal and external partnerships to launch new campaigns, content, and programs for IE University’s audience.
• Strong focus on tracking and reporting campaign activity and results to measure their effectiveness and identify improvements for future cross-marketing campaigns.
• Maintain and build the positioning/branding in all executions.
• Create, implement, and coordinate organic content across marketing channels.
• Support discussions and activities to ensure a consistent customer experience throughout the entire journey.
• Coordinate and implement paid media campaigns together with the corresponding digital teams.
• Partner closely with product marketing teams, regional teams, academic teams, and business development teams to plan multi-channel campaigns and ensure the execution of all communications.

Qualifications

To thrive in this role, you should possess the following qualifications:

• Bachelor’s degree from a top university with a focus on Business, Law, International Relations or related fields.
• A minimum of 2 years of relevant marketing, consulting, advertising, and/or communications experience, ideally in a company or law firm with an international scope.
• Experience in Law, International Affairs, or Consulting.
• Must be eligible to work in Spain.
• Fluent in Spanish and English.
• Master’s degree with a focus on Business, Marketing, Communications, Law, or related fields.
• Experience successfully collaborating with cross-functional teams.
• Ability to work independently and efficiently with strong strategic thinking, problem-solving, and analytical skills.
• Persuasive communicator and presenter.

IE University.

At IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process.