Product Marketing Manager

Job Summary:

We're looking for a Product Marketing Manager to join us on a part-time basis (4 days/30 HPW). This is a remote role with regular monthly travel to our Northampton office. This is not a role for someone who simply plans and hands off - you'll build product marketing strategy and then roll up your sleeves to bring it to life, tracking results and adjusting course as needed. We need a hybrid strategist-operator who can move seamlessly between big-picture positioning work and hands-on launch execution.

You'll own product marketing strategy and generalist coverage across the function, personally lead product launches end-to-end, and act as the operational link between Product, Sales, and Marketing to ensure strategy translates into commercial results.

Job Description:

Key Responsibilities

Strategy Development

· Develop comprehensive product marketing strategy aligned with business objectives and growth targets

· Conduct market research, competitive analysis, and customer insight gathering to inform positioning

· Define target audiences, positioning, and messaging frameworks

· Set measurable goals, KPIs, and success metrics for launches and marketing initiatives

· Present strategic plans and recommendations to senior leadership

Strategy Execution & Launches

· Translate strategy into detailed, actionable launch plans and marketing campaigns

· Personally lead and manage product launches end-to-end - planning, cross-functional coordination, messaging, assets, and post-launch measurement

· Coordinate cross-functional teams to ensure flawless execution

· Manage timelines, budgets, and resource allocation for launch delivery

· Monitor performance in real time, analyse results, and iterate on tactics to optimize outcomes

· Report on launch and campaign performance against original strategic goals

Generalist Coverage

· Fill gaps and cover competing priorities across the marketing function as needed during the engagement

· Create and maintain messaging frameworks, positioning documents, and competitive battlecards

· Enable Sales with the tools, training, and content they need to sell effectively

· Support content development (case studies, sales decks, one-pagers, web copy)

· Assist with ad-hoc projects as priorities shift

Business Management / Operations

· Take ownership of operational aspects of product marketing, including process efficiency and reporting

· Work closely with Sales to align marketing activity with pipeline and revenue goals

· Monitor performance data alongside marketing metrics to ensure strategy drives commercial outcomes, not just marketing KPIs

· Act as a key operational link between Marketing and Sales, ensuring smooth handoffs and consistent messaging

Required Skills and Experience

· Proven previous product marketing experience, ideally in B2B SaaS

· Proven experience in marketing strategy development and hands-on campaign/launch execution

· Track record leading product launches from strategy through delivery

· Strong analytical skills with the ability to turn data into actionable insight

· Excellent project management skills - comfortable owning timelines, budgets, and deliverables

· Exceptional writing ability, with a track record of conveying complex product ideas clearly and concisely

· Strong stakeholder management skills, from leadership presentations to daily execution coordination

· Understanding of sales pipelines, funnels, and revenue metrics - not just marketing KPIs

· Experience working cross-functionally with Sales and Product teams

· Familiarity with CRM/marketing platforms (e.g., HubSpot)

· Comfortable working remotely

· Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Attributes

· Commercially minded - thinks beyond marketing metrics to revenue and business impact

· Operationally rigorous - comfortable owning process and reporting, not just strategic or creative output

· Adaptable - equally comfortable in strategic conversations and in the day-to-day detail of running launches

· Self-starter - able to ramp quickly and work independently with minimal oversight

· Collaborative - a natural bridge-builder between Product, Marketing, and Sales

Nice to Have

· Experience in software sales, parking management, or people transportation sectors

· Experience in a marketing role within the public sector

· Prior experience in a contract, interim, or fractional capacity

· Track record of building marketing strategy in a fast-growing or resource-constrained environment.

In return we will offer a competitive salary along with a comprehensive benefits package including a discretionary bonus, private medical care, healthcare cash back scheme, private pension scheme, life assurance and income protection, a great holiday package including a buy and sell scheme, as well as many initiatives to support a healthy lifestyle.

Worker Type:

Regular

Number of Openings Available:

1