Head Of Video & Distribution

Why this role exists

Video is Inc42’s most under-leveraged channel. We have a massive monthly audience, deep editorial DNA, and hours of stage content from our flagship summits - but our short-form social presence is a fraction of what it should be, and we don’t yet have a YouTube channel. We’re hiring one person to build it all.

Role Mandate

Own and scale Inc42’s video function across five strategic pillars:

• Video IPs - original video-first content, podcasts, founder-led formats
• Distribution - multi-platform reach, channel growth, audience-first execution
• BrandLabs delivery - in-house production engine for branded content and sponsored campaigns
• AI-led production - AI integrated across editing, scripting, and distribution
• Reach today, monetisation tomorrow - build audience first; revenue is the downstream outcome

About Inc42 Media

Inc42 is India’s #1 startup media & intelligence platform that informs, educates, and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.

Since launching in January 2015, and having risen to become the authoritative voice on India’s startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions, and told you what's happening deep inside some of the fastest-growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch, and other major outlets hundreds of times.

We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India.

The Inc42 Impact

• Inc42 stories reach over 50 Mn+ people monthly
• Published more than 55,000 stories
• Successfully conducted 150+ events
• Launched 100+ research reports
• Receives 500+ startup applications monthly
• Worked with 350+ brands

What you'll own

• Video strategy & IP development. Define and execute Inc42’s end-to-end video strategy. Build and scale video IPs across audience and branded content. Identify high-leverage formats in startups, AI, business, and tech.
• YouTube channel + multi-platform short-form (0→ 1). Build Inc42’s YouTube channel from scratch - strategy, programming, and scale. Architect platform-native formats across Instagram Reels, YouTube Shorts, LinkedIn Video, X. Decide what format lives where and why.
• Video-first content, editorial standards. Build Inc42’s video output as its own audience engine. Use editorial stories as raw material when relevant; create new video-first content when that’s sharper. Adhere to Inc42’s editorial voice and standards throughout.
• BrandLabs video delivery. The video team is Inc42’s in-house production engine for branded content. End-to-end execution - concept, shoot, post-production, distribution - for sponsored campaigns. Build sponsored video IPs and scalable branded formats.
• Distribution & growth. Own multi-platform distribution end-to-end. Drive algorithmic growth, creator collaborations, paid amplification. Build verticalised content ecosystems (AI, D2C, IPOs). Turn one-time views into sustained audience growth.
• AI-led video production. Integrate AI across editing, production, scripting, and distribution. Reduce cost, improve turnaround time, increase output quality. Build the AI-native video engine.
• Team & operations. Manage and scale a team of producers and editors. Start hands-on; transition into full leadership within 3-6 months. Build production workflows, systems, and content pipelines.
• Reach today, monetisation tomorrow. Phase 1 - build reach and distribution. Phase 2 - enable BrandLabs to monetise the audience (sponsor video assets, paid amp, channel-level sponsorships). Phase 3 - co-create monetisable video IPs with BrandLabs and editorial. Revenue is the downstream outcome of audience compound, not the day-1 metric.

Success Metrics

• Viewership and channel growth across YouTube, IG Reels, YT Shorts, LinkedIn, X
• Retention and engagement - average watch time, completion rates, share-velocity
• Hit rate of new formats - % of new format experiments that scale
• Content efficiency - output volume vs production cost, with AI tooling lifting the ratio
• Channel growth velocity - subscriber and follower compound across platforms
• Revenue contribution (Phase 2 onward) - sponsor-monetisable audience and video IPs

Who you are

• A senior video operator who is also a creator - you’ve built or scaled a channel (your own or a company’s) and you understand short-form distribution at the level of someone who has shipped 100+ pieces of it.
• Audience-first thinking - you build video products that earn their own audience. Editorial is raw material and standard, not the boss.
• Multi-platform fluent - IG Reels, YouTube Shorts, LinkedIn, and X are different products to you, and you have proof of that in your work.
• Comfortable on camera - not a full-time host, but willing to be part of the face of the channel where the format calls for it.
• Hands-on with the craft - scripts, briefs, edits. You can do them, you can teach them, and you can ship at speed when the team is stretched.
• Comfortable leading a team - and developing junior producers/editors into stronger versions of themselves.
• AI-native in production - you’ve integrated AI tools into video workflows in production, not as a demo.
• Strategic + executional - you can spec a 12-month channel roadmap and ship a video by Friday. Both modes are native, neither is a stretch.
• Open background - B2B media, consumer brands, SaaS, or solo creator economy. We care about craft, channel-building, and taste, not pedigree.

What we offer

• A 0-to-1 build of Inc42’s video voice - strategy, channels, formats, distribution, all yours to define
• A direct line to the founders for both business and editorial alignment
• A meaningful external budget for vendors, freelancers, and creator partnerships
• A team of four to lead, with the upside of growing the function as it scales
• Senior compensation, plus meaningful ESOPs
• Delhi-based