Brand Manager

Job Title: Brand Manager

Location: Sofia, Bulgaria

Job Details: Hybrid - Permanent

Do you want to lead in a dynamic business that’s transforming global automotive distribution? At Inchcape, we’re pursuing an exciting strategy to evolve our global business and accelerate our industry towards a low-carbon, sustainable future.

Join Toyota Balkans, part of Inchcape’s global network. You’ll be instrumental in executing our bold and exciting strategy, delivering great experiences for our customers, colleagues and partners. Powering the performance of a highly collaborative team of diverse and talented colleagues.

PURPOSE OF THE ROLE

If your intention is to go above and beyond

If your attitude is assertive and proactive

If you have customers at your heart

Give it a try and become a part of the leading Automotive company in Bulgaria.

Brand Manager Toyota is a role that involves all processes in the product and marketing strategy development and implementation, following the respective OEM guidelines. You will have the opportunity to experience working for the most valuable automotive brand in the world, to follow KAIZEN philosophy and to grow along with your brands.

JOB ROLE AND RESPONSIBILITIES:

• Build Toyota models line-up marketing strategy according to the general business strategy and goals of the company
• Responsible for the entrusted models’ product strategy, relevant to market and Clients’ needs
• Develop, implement and execute annual brand plans
• Product planning and forecasting (product specification, pricing and positioning)
• Develop product pricing strategy, competitive monitoring and reporting
• Marketing investment control and reporting
• Brand communication (creative and media management through external agency);
• Lead generation: Conceptualize, develop, implement, and manage digital lead-generation campaigns
• Competitive monitoring and reporting
• Close collaboration with Business Performance team & Retail network
• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Full Dealer Network support on product information and product trainings
• Contribute proactively to the sales team’s motivation for successful achievement of the sales plans
• PR & Events management support

SKILLS AND EXPERIENCE REQUIRED

• Minimum 4 years of product management experience in a multinational company
• University Degree in Marketing, Communications, Business, Economics, or related field
• Reliability and discretion: you will often learn of confidential matters and these should be
• dealt with appropriately.
• Good interpersonal skills and an ability to work with people of all levels within the business
• Understands associated risks and implications and exercises good judgement and confidence in taking
• action
• Experience in managing digital lead-generation campaigns
• Good balance of strong individuality and team playing capabilities
• Passion for cars and cutting-edge technology
• Creative thinking skills, able to solve problems with innovative approach
• Multitasking skills, able to prioritize and meet deadlines
• Ability to deliver on pre-set KPIs with little supervision
• Action oriented with a proven ability to achieve results
• Very good communication and presentation skills
• Openminded and eager to learn
• Excellent command of written and spoken English language

What you’ll do

• Drive strategic business growth by advising and supporting leadership on plans and
• initiatives.
• Build strong, collaborative relationships with key stakeholders including business
• leaders, partners, and group functions.
• Lead financial planning, forecasting, and analysis to support local business success.
• Oversee cash flow, working capital, and investments in line with Group standards
• Proactively identify and manage risks, ensuring compliance and robust
• governance across the business.
• Lead and develop a high-performing finance team, fostering collaboration and
• growth.
• Partner with external providers and internal teams to ensure smooth and compliant
• financial operations.
• Contribute to transformation projects and play a key role in regional leadership
• and strategic initiatives

About you

• Experienced in leading senior finance teams with strong people development skills.
• Highly skilled in financial strategy, commercial awareness, and performance
• delivery.
• Adept at navigating and influencing within a global matrix organization.
• Confident decision-maker who thrives in fast-paced, ambiguous environments.
• An excellent communicator with the ability to build relationships at all levels.
• Emotionally intelligent, demonstrating leadership aligned with core values.
• Committed to high integrity, good governance, and ethical business practices.

We offer you

• Unlimited opportunities for personal development within Inchcape Group. Opportunities for growth. Learn, grow, and build your career in an international group with exciting prospects ahead. You'll be empowered to thrive and make a significant impact in a dynamic global business.
• Opportunity for hands on experience with a world-leading automotive brand
• Positive working environment in a motivated and dynamic team
• Attractive remuneration package & social benefits reviewed annually.
• Events, entertainment, gifts, discounts, and many more perks!
• The chance to work with some of the most renowned automotive brands.
• Join us and experience what it's like to work in a dynamic and driven team that
• equally values your professional skills and personality!

Start your journey

If you’re excited about this role but don’t meet every requirement, we still encourage you

to apply. You might be the perfect fit we’re looking for. Join our team and become part of

a leading global automotive company that is transforming tomorrow, together.

Opportunity for everyone

At Inchcape, inclusion accelerates our success. We are committed to creating a

workplace where everyone feels valued, heard, and empowered to thrive. We foster an

inclusive culture that reflects the communities we serve, ensuring opportunities for all. Click

here to learn more about our commitment to Inclusion and Diversity.

About us

Inchcape is the leading global automotive distributor operating in 38 markets. We partner

with some of the biggest brands in the business to sustainably power better mobility today

and in the future.

Our diverse global team of over 16,000 talented colleagues foster an inclusive and

collaborative culture, delivering a brilliant experience for our customers and partners.

We’re a dynamic and fast-growing business, driving the transformation of our industry and

redefining tomorrow. Find out more visit www.inchcape.com

As part of Inchcape Toyota Balkans is authorized distributor for Toyota & Lexus brands for the markets of Bulgaria, North Macedonia & Albania.

Additional information request

Selected candidates will be contacted to initiate our hiring journey. We may request

additional information from applicants to better understand your background,

qualifications and experience for the role.