Marketing Manager

Responsibilities: Strategy & Planning:

• Develop and execute digital marketing strategies aligned with business goals.
• Define KPIs, performance metrics, and goals for campaigns. Campaign Management:
• Plan and run campaigns across SEO, SEM (Google Ads), social media, display, email marketing, and content marketing.
• Manage paid advertising across platforms such as Google, Meta (Facebook/Instagram), LinkedIn, and YouTube. Content & SEO:
• Oversee content creation for blogs, landing pages, emails, and social media.
• Optimize website and content for SEO and improve organic reach. Email & CRM: Manage lead nurturing campaigns and customer journeys using marketing automation tools(e.g., HubSpot, Mailchimp, GetResponse). Analytics & Reporting:
• Track campaign performance using tools like Google Analytics, Tag Manager, and other BI tools.
• Provide actionable insights and monthly performance reports. Collaboration:
• Work with design, sales, and product teams to ensure consistent messaging and branding.
• Coordinate with external vendors, agencies, and freelancers when needed.

Requirements Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3-5 years of experience in digital marketing or a similar role.
• Proven experience in managing PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
• Solid knowledge of SEO/SEM, Google Analytics, email marketing tools, and marketing automation platforms.
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• Up-to-date with the latest trends and best practices in digital marketing. Preferred Skills:
• Experience with A/B testing and conversion rate optimization (CRO).
• Knowledge of HTML/CSS or CMS platforms like WordPress.
• Experience with B2B SaaS or eCommerce marketing (if industry-specific).

Benefits PF Medical insurance