Content Writer

Innofied is looking to hire a Content writer who will be responsible for content marketing activities of our company. As a Content Writer, you will be responsible for developing and implementing the company's content strategy based on our specific goals and objectives. You will lead the efforts to increase web traffic and brand awareness through the marketing of content online and craft "shareable" content, distribute content on the appropriate platforms and measure the results of marketing activity.

Responsibilities:

• Plan digital content strategies across all online platforms with our marketing head.
• Develop editorial calendar, delegate tasks and ensure deadlines are met
• Create free resources each month to drive leads, subscribers, awareness
• Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy
• Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
• Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
• Work with designers, product marketing, sales, and external influencers and other industry experts
• Implementing SEO best practices.
• Grow our subscriber base Requirements 1-3 years of experience in content writing Editorial mindset that seeks to understand what audiences consume and how to create it Experience in producing smart CTAs according to the visitor lifecycle stage Excellent communication and writing skills in English

Benefits PF Medical Insurance