Sr Marketing Manager, Market Development
Job Summary
Role PurposeThe Market Development Lead within International HCP Marketing is responsible for defining and leading international market development strategy within International Marketing to accelerate adoption of Automated Insulin Delivery (AID) and establish Omnipod as the real-world standard of care globally. This role serves as the primary marketing point of accountability for key regional market development programs.
Key Responsibilities
Develop a deep understanding of international market dynamics, care pathways and patient attitudes/attributes, barriers to care, and product adoption requirements to support AID becoming standard of care
Identify and understand international barriers to therapy adoption across key customer segments
Build and lead international market development strategies and plans as a therapy and market expert, in collaboration with global segment, medical, market access and local market teams
Support the development of creative market development strategies, programs, and marketing materials to drive international adoption of Omnipod and AID
Serve as International Marketing lead for KOL Engagement and HCP Education, partnering cross-functionally to ensure aligned strategy and execution
Support regional sales training needs related to AID positioning, value story, and messaging
Partner with Product Management, Clinical, Medical, and Global Market Access teams to gather and translate insights on therapy adoption barriers
Partner with priority local markets throughout the therapy adoption lifecycle to assess market acceptance and messaging impact, adjusting strategies as needed
Lead and develop the international marketing market development team, currently one direct report, setting priorities and driving high-quality execution
Partner with the Intl DTC & HCP team on development & deployment of key assets to drive awareness & education of AID within the broader brand comms plan
Required Experience & Capabilities
8+ years of experience in global or international marketing, medical affairs, market development, or strategy roles
Strategic thinker with strong organization skills and project mgmt competencies
Proven experience building markets or categories and accelerating therapy or product adoption
Strong understanding of global healthcare systems
Demonstrated cross-functional leadership and influence skills
Experience working within a local market and regional marketing role
Strong people leadership, communication, and executive presentation skills
Healthcare, medical device, or pharmaceutical experience strongly preferred
Fluent English is essential; proficiency in a second European language is preferred
Success Measures
Strong execution of international market development strategy
Clear linkage between insights, evidence, education, and therapy adoption outcomes
Key success measures include increased penetration of AID (Automated Insulin Delivery) within key markets, increased consideration of prescribers and consumers of AID
Strong regional alignment and progress against 2026 market development priorities
Build and develop a high-performing, well-aligned market development team
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
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