Why Join Intellia?
Our mission is to develop curative genome editing treatments that can positively transform the lives of people living with severe and life-threatening diseases.
Beyond our science, we live our four core values: One, Explore, Disrupt, Deliver and feel strongly that you can achieve more at Intellia. We have a single-minded determination to excel and succeed together. We believe in the power of curiosity and pushing boundaries. We welcome challenging thoughts and imagination to develop innovative solutions. And we know that patients are counting on us to make the promise a reality, so we must maintain high standards and get it done.
We wantall ofour people to go beyond what is possible. We aren’t constrained by typical end rails, and we aren’t out to just “treat” people. We’re all in this for something more. We’re driven to cure and motivated for change. Just imagine the possibilities of what we can do together.
The Associate Director, HCP Personal Promotion will develop and drive the strategy,planningand execution of healthcare provider(HCP)personal promotion activities in support of the successful commercialization of Intellia's gene editing therapy for HAE.
Thisis a criticalrole within the Commercial organization, responsible for building and executing a best-in-class personal promotion model across field channels in preparation for theanticipatedlaunch of the first ever in-vivo gene editing therapy.
Duties/Responsibilities
Lead the development and implementation ofatactical marketing plan to create a differentiated brand experience,with a focus onpersonal promotion, that drives HCP engagement and rapid product uptake
Oversee the development of all HCPpersonal promotion materials, ensuringconsistency andalignment with brand identity and brand messaging. Ensure that all materialsarereviewedand approvedby CMLR
Define and developHCP Peer-to-Peer strategy andexecution,lead development ofprogram content and speaker training
Leaddevelopment ofCommercialHCP Congress strategyincludingsponsorship and booth strategy, partner closely with Marketing Operationsoncongressexecution.
Collaborate with Field Training in development of sales trainingplantodeliver on brandobjectivesandsuccessfully train on field resources,deliver and supporttrainingas needed
Partner with theDigital Marketing Leadondigital efforts to engage and educate HCPswith an emphasis ondefiningandoptimizingrep-led communications(e.g.rep-triggered email)
Oversee the direction and deliverables of multiple priorities, ensuring internal stakeholder alignment across agency partners and cross-functional partners
Manage external agency partners, ensuringtimelyand budget-conscious execution of marketing initiatives
Perform other duties as assigned
Supervisory Responsibilities
N/A
Requirements
Skills/Abilities
Demonstratedstrong working partnerships with cross-functional teams including Medical, Market Access, Patient Services, Commercial Operations, Legal, Regulatory, IT, and external agencies
Proventrack recordof collaboration and coordination with key internal and external stakeholders, including the ability to influence without formal authority
Strong scientific/medical aptitude, communicates complex scientific/medical concepts clearly and concisely
Self-starterwith excellent organizational skills, able to prioritize workload andmaintainhigh attention to detail
Exceptional communication and presentation skills;ability to articulate a point of view succinctly and effectively to senior leaders and external customers
Ability to analyze data andidentifyinsights to create compelling messages
Experience managing complex projects through the Promotional Review Committee processto approval
A proventrack recordof accountability and delivering results
Ability to work in a fast-paced, dynamic environment
Proficiencyin Microsoft Office tools (Excel, Outlook, Word, PowerPoint, etc.)
Travel as needed: 20%
Education / Certifications
Bachelor’s degreerequired;MBA preferred.
Experience
8+ years of total experience desired with 5+ years ofbroadbiopharmaceutical industry experience required, with at least2years of dedicated experience within US marketing
Strongtrack recordin developingHCP speaker programs/peer-to-peer strategies
Experience in competitive rare/specialty markets isrequired
Prior US launch experience isrequired
EEOC Statement: Intellia believes in a diverse environment, and is committed to equal employment opportunity for all its employees and qualified applicants. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Intellia will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Applications are accepted on a rolling basis, and will continue to be accepted until the position is filled at which point the position will be taken down.
The base salary for this position is expected to range between $187,285.00 - $228,903.00 USD per year.The salary offered is determined based on a range of factors including, but not limited to, relevant education and training, overall related experience, specialized, rare or in-demand skill sets, internal comparators and other business needs. Upon joining Intellia, your salary will be reviewed periodically and additional factors such as time in role and performance will be considered. Intellia may change the published salary range based on company and market factors.
Additional compensation includes a performance-based annual cash bonus, a new hire equity grant, and eligibility to be considered for annual equity awards the value of which are determined annually at the Company’s discretion.
For more information about Intellia’s benefits, please click here.

