CRM Migration Solution Architect - Braze/Salesforce Marketing Cloud
First seen by Alion on Jul 23, 2026.
Key Responsibilities :
- Define and own the solution architecture and technical roadmap for Braze migration
- Assess current SFMC data architecture and design migration strategy to Braze
- Design data architecture including ETL pipelines, schema, events, and attributes
- Establish and optimize customer data flows (real-time and batch)
- Develop segmentation strategies for personalized marketing use cases
- Lead integrations with existing MarTech stack (AEM, GCP, analytics platforms, and other MarTech tools)
- Design and oversee REST API integrations and data exchange frameworks
- Evaluate replication of SFMC capabilities in Braze and propose alternatives where needed
- Collaborate with cross-functional teams across APAC, Middle East and Emerging Markets and provide scalable technical solutions
Core Requirements :
- 10+ years of experience in Solution Architecture / MarTech domain
- Strong hands-on expertise in Braze and Salesforce Marketing Cloud (SFMC)
- Deep knowledge of data modeling (ETL, pipelines, schema design, events, attributes, data types)
- Experience designing customer data flows and segmentation frameworks
- Hands-on experience with MarTech integrations (AEM, GCP, analytics platforms)
- Strong proficiency in REST APIs and system integrations
- Proven ability to design scalable, enterprise-grade architectures
- Ability to translate business needs into technical solutions
Skills
CRM, CRM Architect, Solution Architect, Data Migration, System Migration, Salesforce, Salesforce Integration, Braze, MarTech