Global Marketing Director

Title:

Company:

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

SUMMARY OF THE POSITION

The Global Marketing Director, Cabometyx will lead the development and execution of the global commercial and brand strategy for Cabometyx, translating asset strategy, market insights, and customer needs into an integrated brand plan and lifecycle roadmap.

Working closely with the Cabometyx Asset Lead and cross-functional partners across Medical Affairs, Strategic Insights, HEOR, Market Access and Pricing, Communications, and other key functions, the role will ensure strategic alignment and disciplined execution across the global organization. The Director will build strong, ongoing partnerships with all affiliates, incorporating local market perspectives into global strategy and equipping affiliate teams with the capabilities, plans, tools, and core materials needed for effective execution.

MAIN RESPONSIBILITIES

Global Brand Marketing

· Develop the global brand strategy for Cabometyx based on insights and drive execution of global marketing strategy and initiatives across markets and indications.

· Develop and implement global commercial and marketing activities, including core branded materials, advisory boards, congress activities, customer engagement plans, segmentation, and targeting.

· Develop communication plans across the product lifecycle and implement communication and omnichannel engagement campaigns across the marketing mix, ensuring timely delivery through defined KPIs.

· Benchmark against competitors and propose corrective actions where appropriate.

· Continually review and consolidate competitive intelligence and customer insights.

Execution of Brand Strategy

· Maintain close relationships with affiliates and a strong understanding of local market dynamics.

· Work with partner agencies to drive the core campaign and materials.

· Drive local alignment with global brand strategy and initiatives.

· Support affiliate teams with the rollout of global marketing plans and programs.

· Work with affiliates to identify key performance drivers and align on priority scenarios.

· Develop KPIs to measure the impact of global marketing activities and track functional execution against the global brand strategy.

· Ensure activities align with procurement processes and that budgets are appropriately allocated and phased to support key business opportunities.

Market Insights and Forecasting

· Support development of the market research plan and act as the marketing lead for identified market research projects.

· Develop a deep understanding of the patient journey, including leverage points, pain points, and stakeholder insights; quantify opportunities and identify strategies and activities grounded in the patient journey.

· Develop meaningful, actionable insights that reflect the needs of key customer groups.

· Support consolidation, integration, and analysis of insights from customers, markets, geographies, and competitors.

· Monitor the product lifecycle landscape to ensure awareness of new insights.

· In collaboration with the Decision Support team, develop five-year and long-range plan forecasts.

· In collaboration with Finance and Decision Support, develop monthly business performance reporting grounded in insights and communicated with strong business acumen.

Cross-Functional Collaboration

· Ensure strong cross-functional engagement and collaboration with members of the global cross-functional team, particularly Medical Affairs colleagues and the Global Brand Team, in developing and implementing global programs and activities.

· Proactively seek affiliate engagement and the sharing of best practices across the organization.

Ethics & Compliance

· Comply with company guidelines and country and industry standards on ethics and compliance.

· Ensure strong compliance with all Ipsen SOPs and alignment with the global brand strategy.

Act as a role model for ethical behavior.

KNOWLEDGE, ABILITIES & EXPERIENCE

Education / Certifications

· Degree-level education, ideally in life sciences or business studies.

Experience

· Minimum of 10 years' experience in the pharmaceutical or biopharmaceutical industry in a marketing role, with significant solid tumor oncology experience; experience in renal cell carcinoma is preferred.

· Global marketing and lifecycle management experience is required

· Proven track record of marketing across multiple stages of a product's lifecycle.

· Demonstrated experience leading global brand strategy and execution for an established oncology product; experience driving growth across indications and supporting the US market is strongly preferred.

· Proven ability to work effectively across functions and collaborate with diverse stakeholders at global and affiliate levels, adapting leadership style to the situation.

· Strong and collaborative team player.

Languages

Fluent English is compulsory.

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