Expert Marketing Assistant Manager - Ivory Coast
Expert Marketing Assistant Manager
Location: Côte d'Ivoire
Employment Type: Contract
About the Role
We are seeking an experienced and dynamic Expert Marketing Assistant Manager to support the development and execution of healthcare professional (HCP) engagement strategies across assigned markets. This role will play a critical part in driving customer-centric marketing initiatives, strengthening expert advocacy, enhancing field force effectiveness, and delivering impactful omnichannel engagement programs.
Working closely with Brand, Sales, Medical, Commercial Excellence, and Field Force teams, the successful candidate will help translate strategic objectives into high-quality field execution, contributing to recommendation growth and business performance.
Key Responsibilities
Expert Strategy & Healthcare Professional Engagement
- Support the development and implementation of HCP engagement strategies.
- Develop and execute expert activation plans aligned with brand objectives.
- Identify, map, and prioritize key healthcare professionals and influencers.
- Coordinate scientific meetings, speaker programs, Lunch & Learn sessions, webinars, and expert engagement activities.
- Build and maintain strong relationships with healthcare professionals to strengthen advocacy and recommendations.
Field Force Excellence
- Partner with Field Force Leaders to ensure effective execution of detailing plans.
- Support coaching, capability development, and field accompaniment activities.
- Monitor field performance metrics and recommend productivity improvements.
- Promote best practices and execution excellence across markets.
Marketing Execution
- Develop expert-focused promotional materials and engagement tools.
- Support campaign planning and deployment across multiple channels.
- Ensure marketing materials remain relevant, compliant, and customer-focused.
- Localize marketing initiatives to address market-specific needs.
Customer Insights & Analytics
- Analyze customer feedback, field call data, recommendation trends, and market intelligence.
- Generate actionable insights to optimize engagement strategies.
- Monitor program effectiveness and recommend enhancements.
- Track KPIs and prepare performance reports.
Stakeholder & Budget Management
- Collaborate with cross-functional teams and external partners.
- Support budget management and expense tracking.
- Ensure all activities comply with company policies and industry regulations.
- Maintain accurate documentation and reporting.
Requirements
Education
- Bachelor's Degree in Pharmacy, Life Sciences, Business, Marketing, or a related field.
- MBA or postgraduate qualification will be advantageous.
Experience
- 3 to 5 years of experience in pharmaceutical, consumer healthcare, or FMCG marketing.
- Experience working with healthcare professional engagement programs.
- Experience supporting multi-country projects is preferred.
- Understanding of field force operations and customer engagement strategies.
Key Skills
- HCP Marketing and Engagement
- Customer Segmentation and Targeting
- Omnichannel Marketing
- Data Analysis and Insight Generation
- Event Management
- Project Management
- Strategic Thinking
- Stakeholder Management
- Customer Focus
- Cross-functional Collaboration
- Continuous Improvement Mindset
Why Join Us?
This is an exciting opportunity to contribute to healthcare professional engagement and brand growth within a collaborative and fast-paced environment. You will have the opportunity to work cross-functionally, develop strategic marketing expertise, and make a measurable impact on business performance.
Interested candidates are invited to submit their application for consideration.
#LI-DNP #LI-CES
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.