Senior User Acquisition Specialist

Jam City is on the hunt for the best and brightest Senior User Acquisition Specialist in Los Angeles to work on our next generation of top-10 cross-platform games. We're looking for a talented media buyer with a passion for marketing, user acquisition and games. This role will support the marketing team’s efforts on player acquisition campaigns, coordinate with marketing designers to come up with the next eye-catching creative, and manage budgets and marketing strategy.

RESPONSIBILITIES

• You'll be responsible for managing a multi-million dollar marketing budget. Plan, monitor, and optimize UA and retargeting campaigns to profitably acquire users for games in the Jam City portfolio
• Drive innovation on user acquisition strategies by staying on top of competitors, market trends, and by constantly testing
• Maintain great relationships with media partners to explore new media buying opportunities and ROAS goals at scale
• Work closely with Creative Marketing and ASO teams to maximize synergies and execute holistic growth strategy
• Communicate regularly and clearly to cross-functional teams, including the product/game team and leadership
• Identify opportunities for automation and process improvements
• Own and present key performance metrics including ROAS and internal KPI targets on acquisition marketing to senior leadership.

QUALIFICATIONS

• 2+ years of experience in performance marketing
• Experience with Google, ad networks, DSPs or other media platforms
• Strong Excel (and their Google suite equivalents) and analytical skills
• Ridiculously awesome work ethic
• Experience managing relationships with media platforms
• Excellent written and spoken communication skills
• Ability to thrive in a fast-paced environment, managing multiple priorities effectively
• Quick and willing learner with a proactive approach to problem-solving
• A passion for casual and mobile games!