Technical Sales Representative – Spare Parts
First seen by Alion on Nov 2, 2026.
Overview:
The Technical Sales Representative will grow external sales of spare parts and aftermarket products by winning new customers and developing long-term business relationships. The role focuses on independent workshops, fleet operators, mining contractors, equipment rental companies and parts resellers, working with internal technical, warehouse and finance teams to convert customer demand into profitable, paid orders.
Responsibilities:
• Identify and develop new customers through prospecting, telephone outreach, referrals and regular customer visits.
• Build and manage a qualified sales pipeline, recording customer needs, next actions and expected order dates.
• Identify parts requirements using part numbers, equipment models and serial numbers, confirming compatibility with technical colleagues.
• Prepare quotations, follow up enquiries and negotiate within approved pricing, margin and credit limits.
• Promote maintenance consumables, repair parts, service kits and suitable surplus stock.
• Confirm available stock before committing to delivery dates and protect stock reserved for existing service obligations.
• Coordinate order fulfilment and support timely payment collection with warehouse and finance teams.
• Maintain accurate customer and quotation records and report sales progress, collected gross profit and market feedback.
• Develop repeat business and use customer demand to inform future stocking decisions.
Minimum Requirements:
• At least 3 years’ relevant B2B sales experience in spare parts, earthmoving or mining equipment, heavy vehicles, diesel engines or a closely related technical field.
• Demonstrated success in winning new customers through proactive external sales.
• Working knowledge of parts identification and the importance of verifying technical compatibility.
• Ability to manage quotations, negotiations and follow-ups, with an understanding of gross margin and payment terms.
• Professional written and spoken English and confidence engaging with workshop, technical and purchasing teams.
• Valid driver’s licence and willingness to travel regularly.
• Authorisation to work in South Africa.
• Competence in Excel and CRM or comparable sales-tracking tools.
• Ability to work independently and coordinate effectively across teams.
Advantageous:
• Familiarity with spare parts for diesel engines, mining machinery, heavy vehicles or earthmoving equipment.
• Experience selling to workshops, mining contractors, fleet operators or parts distributors.
• Experience developing a new sales territory or customer base.