Assistant General Manager - Richmond

Position Summary

The Assistant Manager plays a key leadership role in supporting the General Manager with the daily operations, team development, and commercial success of the studio. This is a hands-on leadership position responsible for maintaining brand standards, supporting both the Studio Lead and Instructor teams, driving sales performance, and ensuring an exceptional member experience.

The Assistant Manager leads by example, builds strong relationships within the local community, and helps create a positive, high-performing studio culture. This role is designed as a development opportunity for future General Managers.

Responsibilities

Studio Operations

• Support the day-to-day operations of the studio.

• Serve as Manager on Duty and keyholder when scheduled.

• Open and close the studio in accordance with company procedures.

• Ensure the studio consistently meets JETSET operational and brand standards.

• Resolve operational issues quickly while maintaining an exceptional member experience.

• Step in to support Studio Lead responsibilities and studio operations as needed.

Team Leadership

• Support the recruitment, onboarding, training, and development of the Studio Lead team.

• Coach Studio Leads on customer service, sales performance, and operational excellence.

• Provide real-time feedback and performance coaching.

• Support the General Manager with team communication, accountability, and performance management.

• Act as the General Manager in their absence.

Sales & Business Development

• Support the achievement of monthly membership, retail, and revenue goals.

• Coach the team on membership sales, lead conversion, retention, and retail performance.

• Identify opportunities to improve studio performance and member engagement.

• Monitor studio KPIs and support action plans to drive results.

Scheduling & Administration

• Assist with Studio Lead and Instructor scheduling.

• Coordinate shift coverage and schedule changes.

• Support inventory management, supply ordering, and day-to-day studio administration.

• Assist with payroll reporting, incident documentation, and operational compliance.

Community Engagement

• Represent JETSET within the local community.

• Build relationships with local businesses, wellness partners, and corporate organizations.

• Support community events, partnerships, pop-ups, and local marketing initiatives.

• Foster meaningful relationships with members to strengthen retention and community.

Brand Standards

• Maintain exceptional studio presentation, cleanliness, and organization.

• Ensure all team members consistently deliver the JETSET member experience.

• Uphold company policies, operational procedures, and brand standards.

• Lead with professionalism, positivity, and accountability.

Qualifications

• Previous leadership experience in fitness, hospitality, retail, or another customer-focused environment.

• Strong leadership, coaching, and communication skills.

• Proven ability to drive sales and deliver exceptional customer service.

• Excellent organizational and time management skills.

• Passion for health, wellness, hospitality, and community building.

• Flexible availability, including mornings, evenings, weekends, and holidays.

Success in This Role

Successful Assistant Managers consistently:

• Deliver exceptional member experiences.

• Maintain outstanding operational and brand standards.

• Achieve membership, retail, and revenue goals.

• Develop confident, engaged, and high-performing Studio Leads and Instructors.

• Build strong community relationships that drive studio growth.

• Lead with integrity, professionalism, and a solutions-focused mindset.