AI & Go-To-Market Manager

Job Mail • French (Optional) • German (Optional) • English • PHP • 1 hour ago
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Salary
≈ $26k – $63k per year (Estimated)
Location
In office (Cape Town)
Seniority
Staff · 10+ years exp
Employment
Full-Time
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Company
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Job Mail

Job Mail is a South African online job board offering a large selection of vacancies across the country and some positions abroad. Job seekers can search and apply for jobs online, upload a CV and receive job alerts, while employers and recruitment agencies can advertise positions to a broad national audience. The brand is one of the longer-established names in South African job advertising and is operated from South Africa.
jobmail.co.za • HQ: Pretoria, South Africa • Job Boards & Aggregators
An agile sales team based in Cape Town who is one of Europe's market leaders in the trade of used software, is seeking an AI & Go-to-Market (GTM) Manager who will own their Digital & Content growth strategy.

Responsibilities:

  • Strategy & Execution: Own, design, and execute Capefoxx’s digital and content GTM strategy.

  • Campaign Management: Run high-impact multi-channel campaigns (email, SEO, social, inbound) to drive high-quality leads.

  • Automation & AI: Build and optimize customer journeys and nurturing workflows using Salesforce Marketing Cloud and Claude.ai.

  • Content & SEO: Create thought-leadership content, guides, and SEO assets that position Capefoxx as a trusted software advisor.

  • Web Optimization: Manage and optimize the website to maximize positioning across target European markets.

  • Cross-Functional Collaboration: Work closely with Sales and Customer Service to translate market insights into actionable campaigns.

  • Performance Tracking: Analyze and report on campaign metrics with a strict KPI- and ROI-driven mindset.

  • Strategy & Execution: Own, design, and execute Capefoxx’s digital and content GTM strategy.

  • Campaign Management: Run high-impact multi-channel campaigns (email, SEO, social, inbound) to drive high-quality leads.

  • Automation & AI: Build and optimize customer journeys and nurturing workflows using Salesforce Marketing Cloud and Claude.ai.

  • Content & SEO: Create thought-leadership content, guides, and SEO assets that position Capefoxx as a trusted software advisor.

  • Web Optimization: Manage and optimize the website to maximize positioning across target European markets.

  • Cross-Functional Collaboration: Work closely with Sales and Customer Service to translate market insights into actionable campaigns.

  • Performance Tracking: Analyze and report on campaign metrics with a strict KPI- and ROI-driven mindset.

Minimum Requirements:

  • Experience: 10+ years in digital marketing, GTM, or growth marketing, ideally within B2B tech or SaaS.

  • Commercial Acumen: Deep understanding of the B2B sales cycle; ability to build marketing strategies that directly support sales pipelines.

  • AI Literacy: Hands-on daily use of modern AI tools to scale content creation, automation, and operational efficiency.

  • Proven Track Record: Demonstrated ability to build and scale GTM strategies from the ground up.

  • Mindset: Self-motivated, highly adaptable, and comfortable thriving in an evolving, fast-paced environment.

  • Communication: Exceptional written communication and storytelling skills in English.

  • Desirable Skills

    • MarTech: Practical experience with Salesforce Marketing Cloud, Pardot, or HubSpot.

    • CMS: Experience managing and optimizing B2B websites via WordPress.

    • Design: Basic proficiency in Canva, Adobe, Figma, or InDesign.

    • Languages: Fluency in an additional European language (particularly German or French) is a strong advantage.

Benefits:

  • Competitive salary based on experience (salary can potentially be more based on experience/skills)

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [email protected]

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