Digital Marketing Manager
Responsibilities:
Execute paid media strategy and manage budgets across Meta (FB/IG), Google Ads, Takealot, and Amazon.co.za.
Hands-on build, manage, and optimize Meta campaigns within Ads Manager (audiences, testing, scaling).
Evaluate channel performance against internal sales data rather than platform-reported metrics.
Manage external advertising agencies; strategically bring channels in-house when performance dictates.
Plan high-impact paid campaigns around major retail events (e.g., Black Friday, seasonal peaks).
Define and execute end-to-end social media strategies across Facebook, Instagram, TikTok, and YouTube.
Plan, schedule, and publish content calendars aligned with Brand & Creative guidelines.
Produce self-shot short-form video (Reels, TikToks, Shorts), unboxings, tutorials, and testimonials.
Write engaging captions, ad copy, and video scripts tailored to diverse target audiences.
Oversee daily community engagement, promptly managing comments, messages, and customer queries.
Maintain accurate product content and listing assets for the online store, Takealot, and Amazon.co.za.
Collaborate with the conversion-optimization function to run and analyze landing page experiments, offers, and bundles.
Support new product launches with dedicated asset kits and campaign strategies.
Identify, recruit, and manage influencer collaborations (negotiating briefs, agreements, and content approvals).
Track influencer ROI by measuring costs against attributable sales and engagement.
Review, vet, and execute budget and creative recommendations generated by internal AI marketing systems.
Integrate generative AI tools (Claude, ChatGPT, Gemini) into daily workflows for drafting, analysis, and production.
Compile monthly marketing performance reports focusing on revenue, contribution per channel, and blended marketing efficiency.
Localize successful SA product content, copy, and social assets for the UK market.
Coordinate creative requests with the UK-based marketing agency (Note: UK paid media management is excluded).
Minimum Requirements:
Experience: 4+ years in digital marketing, with 2+ years of direct, hands-on budget ownership and execution.
Platform Mastery: Advanced proficiency in Meta Ads Manager (campaign builds, targeting, optimization).
Content Production: Strong self-shot video filming/editing skills and sharp copywriting capabilities.
Data Literacy: Ability to interpret performance dashboards and evaluate platform data against true business results.
AI Practitioner: Concrete, daily professional usage of generative AI tools.
E-Commerce: Background managing Shopify stores or seller portals (Takealot/Amazon).
Autonomy: Proven ability to operate independently and self-prioritize with light supervision.
Software & Tools
Required: Meta Business Suite/Ads Manager, CapCut/InShot (or similar), AI Assistants (Claude, ChatGPT, Gemini), Google Workspace, and Microsoft Office.
Preferred: Canva (Advanced level), Shopify & marketplace portals, Adobe Creative Suite.
Advantageous
Google Ads and retail-media advertising experience.
Influencer program management and agency-management experience.
Exposure to SEO, lifecycle/email marketing, and international markets (specifically the UK).
Benefits:
- Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [email protected]