Senior Consultant, SEO & AI Search

About Chartis Interactive

We are a marketing and technology consultancy that works across a range of B2B and B2C clients. Our team is built on collaboration, high standards, and the belief that smart practitioners grow each other. We invest in the development of everyone on our team through a structured career development program, cross-client knowledge sharing, and close collaboration with experienced internal experts.

What We Offer

• Competitive compensation and benefits
• Retirement savings plan (401K) and flexible vacation
• Real client variety with B2B and B2C accounts across industries, with meaningful strategic scope
• A culture that values practitioners: we expect leaders here to stay sharp, not just manage
• A team that genuinely invests in each other's growth
• Active engagement with AI tools and emerging capabilities as part of how we work, not as an afterthought

About the role

Chartis Interactive is looking for a Senior Consultant, SEO & AI Search to support execution of AI Search (SEO/AEO/GEO) projects across key clients. Candidates need to have hands-on experience in improving performance across organic search, owned branded assets, and integration with SMEs in paid search, content, development teams and analytics.

Senior Consultants are responsible for supporting SEO/AI Search strategy with hands-on activities such as customer behavioral analysis, search insights, content strategy builds, technical performance assessments, external brand signals, creation of detailed content/technical briefs, competitive assessments, managing impact reporting, and supporting clients through implementation or strategic recommendations.

Candidates should possess a very strong understanding and curiosity of the evolving search landscape, and passion for testing new theories and approaches, to bring innovative solutions to our clients. Candidates should enjoy problem-solving while developing their SEO and consulting skillsets.

How You Impact Every Day

• Understand clients’ organic growth and marketing objectives to support SEO/AI Search strategy execution led by SEO Lead/Manager - as it relates to their products, industry, competitive landscape, and larger business goals.
• Conduct research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources, and/or workflows. This includes utilizing techniques around query-fan out methods, Generative AI and evolving search behaviors.
• Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google organic search and AI Overviews, plus Gemini, OpenAI (ChatGPT), Anthropic (Claude), Perplexity, etc.
• Collaborate with team members on strategy development and execution roadmap planning - including cross-disciplinary teams.
• Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs.
• Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences.
• Provide detailed recommendations and strategic briefs, supporting content optimization and creation.
• Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities.
• Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues.
• Implement and maintain structured data (JSON-LD/schema.org) and manage AI crawler access (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, etc.) to improve content visibility and citation in AI search results.
• Eagerness and proven methods to test/learn new approaches reflected within the change search landscape, such as advanced LLMs, GenAI and evolving platforms.
• Review paid search campaign and keyword performance as an input to SEO analysis and insight creation; work with paid search team for integrated search approach.
• Audit brands external digital footprint to improve overall brand presentation.
• Update reports for performance using data from Google Analytics, Adobe Analytics, Google Search Console and third-party tools (i.e. Semrush, AWR, Lumar, Sitebulb).
• Familiarity with AI visibility and citation-tracking platforms (e.g., Profound, Scrunch, Semrush Enterprise, Semrush AIO, BrightEdge AEO) is a plus.
• Identify new and emerging opportunities in search, best practices, and industry updates.
• Develop insights and actions based on qualitative and quantitative data analysis.

Qualifications

• Passionate about Digital Marketing, SEO/Search, AI, and desire to learn, experiment and innovate, to not only make an impact for our clients, but drive personal growth
• Proven SEO experience, 5+ years
• Subject matter expert understanding of technical and content elements that impact organic search performance rankings
• Ability to own technical assessments, content recommendations, and strategic opportunities independently, with support from broader SEO/AI Search/Digital Strategy team.
• Proficient in identifying issues and areas of improvement with SEO performance
• Experience with website analytics tools (e.g, Google Analytics, Adobe Analytics etc.)
• Working knowledge of HTML, CSS, JavaScript, structured data/schema markup (JSON-LD), and how LLMs crawl, parse, and cite web content, as it relates to both traditional search engines and AI/LLM-based search platforms
• Knowledge of organic search ranking factors and search engine algorithms, with a desire to stay up-to-date on the latest in the Digital Marketing and SEO industry
• Previous experience working across multiple brands or enterprise websites highly desired
• Enjoy working in a fast-paced, collaborative environment; exceptional organizational skills, multi-tasking capabilities, and attention to detail
• Excellent communication skills (verbal and written)