Brand Manager

The Brand Manager drives strategic marketing initiatives alongside product strategy to elevate the brand, strengthen customer connections and support business growth. The role combines collaborations, activations and customer insight with a commercial focus, so campaigns both build the brand and deliver measurable results.

Requirements

Key responsibilities

• Lead customer-experience planning, brand campaigns, special projects and consumer research to refine positioning and deepen market impact.
• Build and execute multi-channel marketing strategies that support key business objectives.
• Engage stakeholders across senior management, merchants, creative, production, visual merchandising and e-commerce.
• Plan and execute the annual and seasonal marketing plan.
• Compile and execute briefs for internal teams, the agency and suppliers.
• Manage suppliers and negotiate pricing.
• Liaise with merchants and plan the marketing calendar.
• Prepare and manage the marketing budget.
• Develop marketing strategies for each financial year and season.
• Work with the marketing agency on campaign development and delivery.
• Deliver across print and digital, with a proven track record in both.
• Own in-store marketing across grades and stores, including the in-store wrap. Develop strategies to improve it within budget, and propose enhancements as the store network grows, working with visual merchandising.
• Report on campaign performance, spend and outcomes.
• Track emerging industry trends and apply them to brand and campaign decisions.
• Create and implement marketing solutions that engage audiences and support brand objectives.

Experience

• 3-5 years in brand management, marketing coordination or integrated marketing.
• Experience in brand strategy and digital and print marketing.
• Experience developing and executing omni-channel marketing and content strategies.
• Proven experience supporting or leading multi-channel campaigns across digital, print and in-store.
• Exposure to retail marketing and an understanding of in-store execution.
• Experience working with marketing agencies and suppliers.
• Involvement in campaign planning, execution and reporting. Full senior ownership is not required.
• Experience assisting with marketing calendars and seasonal campaign rollouts.
• A track record of strengthening brand presence and supporting growth through digital and in-store channels.

Qualifications

• Grade 12 is essential.
• A relevant qualification in Marketing, Brand Management, Communications or a related field.
• Certifications in digital marketing or brand strategy are advantageous, not essential.

Skills

• Familiar with digital platforms, including Meta, Google basics and email marketing tools.
• Competent in Microsoft Excel and PowerPoint for reporting and presentations.
• Strong stakeholder engagement and supplier negotiation.
• Commercial awareness: campaigns should inspire and deliver results.
• Ability to work with merchants, creative, production, visual merchandising and e-commerce.