Digital Marketing Manager (CPT)

Digital Marketing Manager (CPT)

Media/Marketing/Sales

Johannesburg - Gauteng - South Africa

OVERVIEW

Are you a bold, creative marketer with a passion for iconic brands that represent freedom, individuality, and the open road? Were looking for a Marketing Manager to lead brand strategy and execute campaigns for a cult-status motorcycling and lifestyle brand. This is your opportunity to shape powerful, emotionally resonant marketing that fuels the spirit of loyal enthusiasts while attracting a new generation of riders. Youll thrive here if you bring energy, imagination, and sharp strategic thinking to everything you dofrom high-impact digital campaigns to grassroots events. Youll balance long-term brand growth with hands-on day-to-day execution in a fast-moving, passionate environment.

What Youll Do

Strategic Leadership:

• Craft and implement integrated marketing plans across channels and market segments.
• Lead data-driven strategies using customer insights, consumer trends, and analytics.
• Present and refine campaigns with clear ROI tracking and performance analysis.

Campaign Execution & Team Collaboration:

• Work with internal creatives and external partners to deliver outstanding advertising and communication assets.
• Manage social media platforms and digital content across all touchpoints.
• Coordinate events from concept to on-the-ground execution.
• Oversee CRM, lead nurturing, and email strategies in partnership with digital teams.

Brand Building & Engagement:

• Align messaging across channels and customer lifecycles.
• Drive awareness, loyalty, and conversion with consistent, compelling storytelling.
• Be a brand ambassador at events, press engagements, and internal forums.

What Youll Bring

• 5+ years of hands-on marketing experience in a brand-led or product-driven environment.
• Proven ability to create and execute successful campaigns across multiple channels.
• Strong project management and multitasking skillsyou thrive under pressure.
• Expertise in social media marketing, CRM platforms, and automation tools.
• Analytical mindset with experience in tools like Hotjar, Google Analytics, etc.
• Excellent communication and copywriting skills.
• A degree in Marketing, Business, or a related field (advantageous).
• Existing press/media contacts or experience with AutoSLM, Keyloop (CDK), Autotrader, or cars.co.za is a bonus.

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