Confirmed on the employer's own hiring board on Nov 2, 2026. First seen by Alion on Oct 30, 2026. Job Mail scores C on the Alion truth index.
IMPORTANT INDUSTRY REQUIREMENT
Previous sales experience within the Fire Safety / Fire Protection industry is essential.
Candidates who do not have proven fire safety sales experience will not be considered suitable for this position.
Key Responsibilities
- Identify and develop new business opportunities within the fire safety and fire protection market.
- Generate leads through networking, cold calling, referrals and market research.
- Build and maintain strong relationships with new and existing clients.
- Promote and sell fire safety products, equipment and related services.
- Prepare quotations, proposals and presentations for prospective clients.
- Conduct client meetings and site visits where required.
- Understand client fire safety requirements and recommend suitable solutions.
- Follow up on quotations and sales opportunities to ensure effective conversion.
- Negotiate pricing and commercial terms within company guidelines.
- Achieve agreed monthly and annual sales targets.
- Maintain an active sales pipeline and provide regular sales updates.
- Develop long-term relationships with contractors, facilities managers, property managers, developers, consultants and other relevant stakeholders.
- Assist with account management and ensure a high standard of customer service.
- Keep up to date with industry developments, competitor activity and market opportunities.
- Work closely with technical and operational teams to ensure client requirements are correctly communicated and delivered.
Minimum Requirements
- Matric / Grade 12.
- Proven sales experience within the Fire Safety / Fire Protection industry - essential.
- Strong understanding of fire safety products, systems and/or related services.
- Demonstrated ability to generate new business and close sales.
- Strong client relationship and account-management skills.
- Good communication, presentation and negotiation skills.
- Ability to work independently and manage a sales territory.
- Target-driven with a strong commercial mindset.
- Good administration and reporting skills.
- Computer literate.
- Valid driver's licence.
- Own reliable transport will be advantageous.
Preferred Industry Experience
Preference will be given to candidates who have previously sold products or services such as:
- Fire extinguishers
- Fire detection systems
- Fire alarm systems
- Fire suppression systems
- Sprinkler systems
- Hydrants and hose reels
- Fire protection equipment
- Fire servicing and maintenance contracts
- Fire compliance and related services
Skills & Competencies
- Strong sales and business-development ability.
- Excellent prospecting and lead-generation skills.
- Strong negotiation and closing ability.
- Professional communication skills.
- Relationship-building and networking ability.
- Customer-focused approach.
- Target and results driven.
- Self-motivated and proactive.
- Good organisational and time-management skills.
- Ability to manage multiple opportunities and clients simultaneously.
- Strong follow-up discipline.
Ideal Candidate
The ideal candidate will already have an established understanding of the fire safety and fire protection sector, be comfortable selling technical products or services, and have a proven track record of developing new business.
This is not an entry-level sales role. Previous Fire Safety / Fire Protection sales experience is a compulsory requirement.
Location
The company is based in Krugersdorp, Gauteng, and candidates should be based within reasonable travelling distance or be able to commute reliably.

