Analista III - CRM Fidelidade

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analista III - CRM Fidelidade based in Brazil.

This role focuses on driving CRM and loyalty initiatives through data, technology, and personalized customer engagement.

You will lead the technical structure of projects and initiatives supporting the evolution of a major loyalty program.

The position combines campaign strategy, data integration, segmentation, automation, and performance measurement.

You will help orchestrate communication across multiple channels and ensure campaigns are governed effectively from end to end.

The role also involves monitoring customer databases and identifying opportunities to strengthen engagement and loyalty.

You will work closely with multiple stakeholders, using data and analytical insights to support business decisions.

This is an opportunity to contribute to a highly data-driven CRM environment where technology and customer experience intersect.

Accountabilities:

As an Analista III - CRM Fidelidade, you will be responsible for leading the technical execution and governance of CRM and loyalty initiatives. You will combine project leadership, data analysis, campaign automation, segmentation, and performance measurement to support the growth and engagement of the loyalty base.

• Lead and technically structure projects and initiatives related to the loyalty program.
• Act as PMO for projects and initiatives involving BBOX data integration.
• Govern the end-to-end technical campaign process, ensuring consistency, quality, and effective execution.
• Plan CRM strategies and support the activation and development of communication automations for the loyalty program.
• Coordinate the orchestration of communication across multiple channels.
• Develop segmentation strategies and manage the beautybox customer database.
• Conduct regular database health checks to identify opportunities, risks, and improvement areas.
• Analyze and measure campaign performance, translating results into actionable insights.
• Monitor key performance indicators and identify opportunities to improve business outcomes and customer loyalty.
• Collaborate with multiple stakeholders to resolve complex issues and ensure the continued evolution of CRM initiatives.
• Support data-driven decision-making through campaign analysis, reporting, and performance monitoring.

Requirements:

The ideal candidate combines strong CRM technology expertise with advanced analytical capabilities and the ability to manage complex stakeholder environments. You should be comfortable working with customer data, marketing automation platforms, and SQL while taking ownership of technically demanding initiatives.

• Bachelor’s degree or equivalent higher education qualification.
• Advanced knowledge of Salesforce Marketing Cloud.
• Advanced knowledge of Customer Data Platforms (CDP).
• Advanced SQL skills.
• Strong logical reasoning and analytical thinking.
• Experience working with data integration projects is a plus.
• Ability to analyze campaign performance and translate data into meaningful business insights.
• Strong understanding of CRM, customer segmentation, marketing automation, and multi-channel communication.
• Excellent stakeholder management skills, with the ability to collaborate effectively across different teams and functions.
• Strong problem-solving abilities and a proactive approach to resolving complex business and technical challenges.
• Ability to manage multiple priorities and contribute effectively to projects involving diverse stakeholders.

Benefits:

• Flexible medical and dental plans.
• Medication assistance and health allowance for family members.
• Free psychotherapy sessions and 24/7 telemedicine.
• Ongoing health prevention, mental wellness, and vaccination programs.
• Meal voucher or access to a local restaurant.
• Food allowance, including an additional Christmas allowance.
• Discounts of up to 40% across the company's brand ecosystem.
• Gympass/TotalPass access to gyms and sports studios.
• Home office allowance for hybrid and remote work arrangements.
• Birthday day off.
• Pet health insurance and discounts through partner programs.
• Travel and accommodation benefits.
• Extended parental leave of up to 180 days for mothers and 120 days for fathers.
• Support programs for parents of children with specific needs.
• Childcare and early education assistance.
• School supplies allowance and children's nutrition support.
• Dedicated legal, psychological, and social assistance.
• Private pension plan and life insurance.
• Financial support in the event of parental loss and payroll-deducted loan options.
• Transportation allowance and parking, depending on the working model.
• Benefits packages may vary according to role eligibility and working arrangement.