CPG Paid Social Specialist, Client Experience

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CPG Paid Social Specialist, Client Experience based in United States.

This role focuses on managing and optimizing paid social campaigns for consumer packaged goods (CPG) clients, combining hands-on execution with strategic thinking and client partnership. You will support a portfolio of accounts across campaign setup, performance optimization, reporting, testing, and ongoing account management. Working across platforms such as Meta, Google, TikTok, and other paid media channels, you will use data to identify opportunities and improve campaign outcomes. The role requires strong attention to detail, independent ownership, and the ability to translate performance data into clear recommendations. You will collaborate closely with strategists and cross-functional teams while maintaining a client-first approach. It is an opportunity to deepen your paid media expertise while working in an AI-enabled, growth-focused environment.

Accountabilities:

• Execute and maintain paid advertising campaigns across platforms such as Meta, Google, TikTok, and other relevant channels, ensuring accurate campaign setup, tracking, naming conventions, quality assurance, and error-free execution.
• Independently manage day-to-day campaign operations, including timelines, budgets, pacing, performance monitoring, ad builds, optimizations, reporting, and campaign updates.
• Partner with lead strategists and relevant internal stakeholders to execute paid advertising strategies aligned with client objectives, business priorities, and brand requirements.
• Analyze campaign performance and proactively identify opportunities for growth, developing test hypotheses and recommending data-backed optimizations.
• Maintain accurate budget pacing and proactively identify potential risks, performance changes, or opportunities before they affect campaign delivery.
• Own the execution and ongoing management of client testing roadmaps, coordinating priorities, timelines, experiments, and follow-up actions.
• Prepare and present performance reports and campaign recaps, using clear data storytelling to communicate results, insights, recommendations, and next steps to clients and internal stakeholders.
• Maintain a strong client-first mindset by incorporating business objectives, constraints, brand considerations, and performance goals into campaign decisions.
• Troubleshoot performance volatility, technical issues, tracking challenges, and campaign pivots with a calm, analytical, and solutions-oriented approach.
• Leverage available AI-powered tools and technology to improve campaign analysis, operational efficiency, reporting, and strategic decision-making.
• Contribute beyond day-to-day execution by identifying new ideas, efficiencies, frameworks, and process improvements that can strengthen team operations and client outcomes.

Requirements:

• Bring 1-2 years of digital marketing experience, ideally including experience in a digital marketing agency environment and a strong focus on paid advertising.
• Have at least 1 year of experience with direct-response marketing, particularly in e-commerce; experience with lead generation and B2B marketing is a plus.
• Demonstrate at least 1 year of hands-on experience with Meta or Google Ads for direct-response campaigns, with additional experience across platforms such as TikTok Ads, LinkedIn Ads, or Pinterest Ads considered an advantage.
• Have experience leading paid advertising strategy for direct-response marketing initiatives and applying performance insights to optimize campaigns.
• Bring at least 1 year of experience using Google Analytics and Shopify, with familiarity with other marketing, analytics, or technical platforms considered beneficial.
• Demonstrate excellent Excel skills, including a strong understanding of advanced spreadsheet features, combined with strong data analysis capabilities.
• Have client-facing experience and the ability to communicate clearly and professionally with clients and internal stakeholders.
• Demonstrate strong organization, time management, reliability, initiative, and the ability to manage a full workload independently while consistently meeting deadlines.
• Bring an entrepreneurial mindset and a genuine interest in problem-solving, continuous learning, experimentation, and professional development.
• Have excellent written and verbal communication skills in English, with advanced spoken and written English proficiency required for the role.
• Be comfortable using AI and technology-enabled tools to improve efficiency, performance analysis, and marketing workflows.

Benefits:

• Opportunity to work in a remote-friendly environment with flexibility to support collaboration across U.S. time zones.
• Exposure to a diverse portfolio of consumer-focused clients and hands-on experience across major paid advertising platforms.
• Opportunity to develop strategic, analytical, client-facing, and paid media expertise within a technology-enabled growth environment.
• Access to AI-powered tools and proprietary technology designed to enhance campaign execution, analysis, efficiency, and decision-making.
• Professional development opportunities through continued learning, new marketing technologies, and exposure to evolving paid media strategies.