Digital Marketing Specialist, Paid Search

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Specialist, Paid Search based in United States.

This is a fully remote opportunity supporting paid digital marketing initiatives across the North American market.

You’ll play a hands-on role in managing and optimizing paid search, shopping, and programmatic campaigns.

The position combines campaign execution, performance analysis, testing, reporting, and creative collaboration.

You’ll work closely with marketing, creative, content, and agency partners to turn data into actionable improvements.

The role offers exposure to leading advertising and analytics platforms while developing your expertise in performance marketing.

It’s an excellent fit for an analytical, organized, and curious marketer who enjoys learning in a collaborative environment.

Your work will directly contribute to improving campaign efficiency, customer engagement, conversions, and overall digital performance.

Accountabilities

• Support the execution and day-to-day management of paid programmatic, paid search, and shopping campaigns across the North American market.
• Monitor PPC campaigns using platforms such as Google Ads, Bing Ads, DV360, and related advertising technologies.
• Manage shopping feeds, including inventory monitoring, updates, and coordination with relevant internal and external platform teams.
• Brief digital assets including copy, imagery, video, and HTML graphics while ensuring alignment with established brand guidelines.
• Coordinate day-to-day activities with external PPC agency partners, including asset delivery, keyword reviews, site links, campaign copy, and optimization recommendations.
• Track and analyze campaign performance, website traffic, conversions, impressions, spend, and other relevant KPIs.
• Produce regular performance reports and communicate key insights, trends, opportunities, and areas for improvement.
• Use tools such as Google Analytics, Google Search Console, SEMrush, Mixpanel, and Google Merchant Center to evaluate performance.
• Support A/B testing initiatives across ad copy, landing pages, targeting, and other campaign elements to improve engagement and conversion.
• Identify opportunities to optimize bids, keywords, placements, targeting strategies, and campaign effectiveness.
• Collaborate with Content and Creative teams on digital assets, messaging, landing pages, and campaign concepts.
• Assist with campaign budget management, monitoring spend across platforms and helping ensure investment remains aligned with performance objectives.
• Stay informed about digital marketing trends, platform developments, tools, and best practices.
• Proactively suggest new ideas, strategies, and testing opportunities to strengthen overall digital marketing performance.

Requirements

• 1-3 years of experience in a similar digital marketing, paid search, performance marketing, or related role.
• Prior experience with programmatic advertising strategy and campaign management.
• Familiarity with Google Ads, Bing Ads, Google Analytics, Google Search Console, DV360, SEMrush, and comparable digital marketing platforms.
• Strong understanding of website analytics, conversion tracking, PPC performance, and core digital marketing metrics.
• Basic knowledge of SEO principles and practices.
• Strong analytical skills with the ability to interpret complex datasets and translate findings into clear, actionable recommendations.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with internal stakeholders and external agency partners.
• Strong organizational skills and the ability to manage competing priorities, projects, and deadlines in a fast-paced environment.
• Exceptional attention to detail and a proactive, solutions-oriented approach to identifying and resolving challenges.
• Creative mindset with the ability to contribute fresh ideas and innovative campaign solutions.
• Comfortable using Excel and Microsoft Copilot for reporting, analysis, planning, and productivity.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Previous agency experience is a plus.
• Highly motivated, results-oriented, adaptable, resilient, and curious, with a strong commitment to continuous learning.
• Collaborative team player who can work effectively in a fully remote environment.

Benefits

• Salary: $55,000-$65,000 annually.
• Annual discretionary bonus based on company performance and individual contribution.
• Health coverage including medical, dental, vision, disability, and life insurance.
• Medical coverage through Blue Cross Blue Shield with a generous Health Savings Account contribution.
• 401(k) plan with a company match of up to 5% of salary.
• 30 days of PTO, prorated and provided at the beginning of each year, combining vacation and sick time.
• Employee Assistance Program providing confidential personal and professional support.
• Active social committee and employee events throughout the year.
• Fully remote work arrangement within the United States.
• Opportunities for professional development, training, and continued learning in digital marketing.