Email Marketing Specialist – B2B Technology

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Email Marketing Specialist - B2B Technology based in India.

This role is responsible for building and optimizing B2B email marketing programs that engage prospects, nurture leads, support customers, and contribute to business growth.

You will own campaigns from strategy and copywriting through execution, testing, reporting, and continuous optimization.

The position combines creative communication with audience segmentation, automation, analytics, and lifecycle marketing.

You will translate complex technology topics into clear, compelling messaging for business and technical audiences.

The role covers areas such as AI infrastructure, cloud, GPU computing, enterprise technology, and related technology services.

You will collaborate closely with marketing, content, SEO, sales, and product teams in a remote working environment.

Success will depend on your ability to create relevant, data-driven email experiences while maintaining strong brand consistency, technical accuracy, and attention to detail.

Accountabilities:

• Plan, create, execute, and report on B2B email marketing campaigns from initial concept through deployment and performance analysis.
• Build, manage, schedule, and optimize email campaigns and automated workflows using Klaviyo.
• Develop targeted campaigns for prospects, leads, customers, partners, and other relevant audience groups.
• Create lead-nurturing sequences based on audience lifecycle stage, behavior, engagement, interests, and purchase intent.
• Write concise, engaging, persuasive, and conversion-focused email copy, including subject lines, preview text, CTAs, and supporting messaging.
• Develop newsletters, product updates, educational content, promotional campaigns, thought-leadership communications, and lifecycle emails.
• Create campaigns that communicate complex technology topics such as AI infrastructure, AI data centers, AI factories, GPU computing, cloud, and enterprise technology.
• Collaborate with content teams to repurpose whitepapers, research, case studies, long-form articles, and other assets into effective email campaigns.
• Partner with sales teams on lead nurturing, sales enablement, lead-generation, and sales-support campaigns.
• Build and maintain audience segments based on industry, engagement, interests, funnel stage, customer profile, and other relevant criteria.
• Develop and optimize automated email journeys and lifecycle campaigns using personalization, conditional logic, engagement-based targeting, and other Klaviyo capabilities.
• Conduct A/B testing across subject lines, messaging, CTAs, content structure, timing, and other campaign variables.
• Monitor campaign performance across open rates, click-through rates, conversions, engagement, unsubscribe rates, and other relevant KPIs.
• Analyze campaign results and translate performance data into actionable improvements to messaging, targeting, segmentation, and campaign strategy.
• Maintain email lists, profiles, segmentation structures, workflows, and data hygiene to support effective campaign execution and deliverability.
• Review email rendering across major email clients and devices and address routine formatting or presentation issues.
• Make basic HTML/CSS adjustments to existing email templates, including changes to text, links, buttons, images, spacing, and formatting.
• Maintain consistent brand voice, messaging, personalization, and visual standards across email communications.
• Contribute to continuous improvement of email marketing processes, automation, testing practices, and lifecycle programs.

Requirements:

• Proven professional experience in B2B email marketing, preferably within a technology-focused environment.
• Hands-on experience using Klaviyo, including campaign creation, scheduling, automated flows, audience segmentation, personalization, conditional logic, A/B testing, templates, reporting, and flow performance analysis.
• Excellent written English with strong email copywriting and editing capabilities.
• Ability to write concise, engaging, persuasive, and audience-specific messaging without relying on overly promotional or generic language.
• Strong understanding of B2B buying journeys, lead nurturing, lifecycle marketing, and audience intent.
• Experience developing and managing automated email flows and sophisticated nurture sequences.
• Practical experience with audience segmentation and targeted campaigns based on engagement, industry, interests, customer profile, and funnel stage.
• Strong understanding of email marketing metrics and the ability to use performance data to drive campaign improvements.
• Analytical mindset with the ability to interpret campaign results and identify opportunities for optimization.
• Basic HTML and CSS knowledge, with the ability to understand and make routine changes to existing email templates.
• Understanding of responsive email design, email formatting, and rendering considerations across different devices and email clients.
• Strong attention to detail, particularly when reviewing links, personalization, formatting, content accuracy, and rendering.
• Ability to understand technical products and communicate their business value clearly to both technology and business audiences.
• Comfortable working independently and managing priorities in a remote environment.
• Strong collaboration skills and experience working cross-functionally with marketing, sales, content, SEO, and product teams.
• Native-level English communication skills are preferred/required for the role.
• Experience in B2B technology, SaaS, IT infrastructure, cybersecurity, cloud, or related technical industries is an advantage.
• Experience marketing to enterprise technology audiences is beneficial.
• Familiarity with CRM and marketing automation platforms is a plus.
• Basic understanding of SEO and content marketing is advantageous.
• Experience using analytics to optimize email campaigns and lifecycle programs is preferred.
• Familiarity with AI-assisted marketing and content creation tools is a plus.

Benefits:

• Remote working opportunity based in India.
• Opportunity to work on B2B marketing programs within a technology-focused environment.
• Exposure to AI infrastructure, cloud, GPU computing, enterprise technology, and other technical solutions.
• Hands-on ownership of email strategy, campaign execution, automation, segmentation, testing, and analytics.
• Opportunity to work extensively with Klaviyo and develop advanced email marketing and lifecycle capabilities.
• Cross-functional collaboration with marketing, content, SEO, sales, and product teams.
• Opportunity to influence lead nurturing, customer engagement, and marketing performance through data-driven campaigns.
• Professional growth through exposure to technical B2B marketing, marketing automation, analytics, and AI-assisted tools.
• Flexible remote environment with opportunities to work independently while collaborating with distributed teams.
• Compensation and benefits are provided in accordance with the applicable employment terms and policies.