Growth Lead - Paid Media (Meta Ads)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Lead - Paid Media (Meta Ads) based in India.

This is a high-impact growth role focused on scaling paid acquisition for a consumer AI product across India, the Middle East, and Europe. You will own Meta Ads growth end to end, from strategy and creative testing to funnel optimization and market expansion. Working closely with the founders, you will help build a scalable and repeatable paid acquisition engine from the ground up. The role combines hands-on campaign execution with analytical decision-making across CAC, conversion, payback, and overall funnel performance. You will operate in a fast-moving, highly iterative environment where testing, learning, and scaling are central to success. This is an opportunity to directly influence growth strategy while working across multiple international consumer markets

Accountabilities:

• Paid Acquisition Ownership: Own Meta paid acquisition end to end, managing strategy, execution, optimization, and performance across multiple markets.
• Growth Strategy: Build and execute paid growth strategies across India, the Middle East, and Europe, identifying opportunities to expand acquisition efficiently.
• Creative Testing: Develop and lead the creative testing strategy, maintaining a high velocity of experimentation and continuously improving creative performance.
• Funnel Optimization: Monitor and optimize CAC, trial-to-paid conversion, payback, and other key funnel metrics to improve overall acquisition efficiency.
• Performance Scaling: Identify high-performing audiences, creatives, campaigns, and markets, then determine where to scale investment based on performance data.
• Experimentation: Make clear decisions about what to test, pause, eliminate, or scale using quantitative insights and campaign performance.
• Founder Collaboration: Work directly with the founders on growth strategy, experimentation, and execution, translating insights into actionable growth initiatives.
• Acquisition Engine: Build a repeatable, scalable paid acquisition system that can support sustained growth across international markets.

Requirements

• Meta Ads Experience: 3-5+ years of hands-on experience managing Meta Ads, ideally for consumer AI products or other high-growth consumer businesses.
• Paid Growth Expertise: Proven track record of scaling paid acquisition for consumer products while maintaining a strong focus on efficiency and sustainable growth.
• International Markets: Strong experience running Meta Ads across India, the Middle East, and/or European markets, with an understanding of regional audience and performance dynamics.
• Growth Metrics: Hands-on experience owning and optimizing CAC, trial-to-paid conversion, payback, and broader funnel performance metrics.
• Creative Strategy: Strong creative strategy capabilities, including the ability to design, prioritize, test, and iterate on advertising concepts at high velocity.
• Data-Driven Decision Making: Strong analytical thinking and the ability to use performance data to determine which campaigns, audiences, creatives, and markets to test, stop, or scale.
• Relevant Industry Background: Experience in consumer AI, microdrama, gaming, or direct-to-consumer (D2C) businesses is strongly preferred.
• Additional Platform Experience: Experience with TikTok Ads in markets outside the United States is a plus.
• Communication: Clear communication skills, strong ownership, and the ability to work effectively in a fast-paced, founder-led environment.

Benefits

• Remote Work: Fully remote role, offering flexibility in where you work from within India.
• Founder Exposure: Direct collaboration with founders, providing significant ownership and visibility into growth strategy and execution.
• International Scope: Opportunity to work across consumer markets in India, the Middle East, and Europe.
• Growth Ownership: High-impact position with the opportunity to shape and build a paid acquisition engine from the ground up.
• Professional Development: Hands-on exposure to consumer AI growth, international paid acquisition, creative experimentation, and performance marketing strategy.
• Additional Benefits: Salary, healthcare, leave, and other employee benefits may be provided according to the partner company’s applicable policies.