Meta PPC Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Meta PPC Specialist based in India.

This is a fully remote, performance-driven role focused on generating qualified leads for U.S.-based home service businesses through Meta advertising.

You’ll own campaigns end to end, from strategy and creative direction through launch, optimization, testing, and scaling.

Your work will directly influence lead quality, customer acquisition costs, and downstream sales performance.

You’ll manage campaigns across industries such as HVAC, plumbing, roofing, electrical, landscaping, remodeling, and other residential services.

The role combines advanced paid-social expertise with rigorous data analysis, CRM insights, tracking, and conversion optimization.

You’ll work in a fast-paced environment where measurable results, experimentation, and efficient budget management are central to success.

The position is ideal for a seasoned Meta advertiser who understands the U.S. home services market and can consistently deliver results at target CPLs.

Accountabilities

• Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service businesses.
• Develop campaign strategies covering audience targeting, campaign structures, budgets, bidding, offers, creative direction, and lead-generation objectives.
• Manage and optimize campaigns across HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and related residential service categories.
• Monitor and analyze CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, attribution, and downstream sales performance.
• Optimize campaigns based on both lead volume and lead quality, working with CRM and sales teams to identify the campaigns, audiences, creatives, and offers driving qualified customers.
• Design and execute structured A/B tests across creatives, audiences, offers, copy, landing pages, and campaign structures.
• Collaborate with creative teams to develop high-performing hooks, angles, offers, video concepts, imagery, copy, and calls to action.
• Manage significant advertising budgets and scale successful campaigns while maintaining target CPL and lead quality.
• Implement, monitor, and troubleshoot Meta Pixel, Conversions API (CAPI), events, tracking, and attribution systems.
• Identify campaign inefficiencies and tracking issues, then develop data-backed strategies to improve performance.
• Prepare clear, actionable performance reports for clients and internal stakeholders.
• Stay current with Meta Ads updates, Advantage+ solutions, attribution developments, and emerging paid-social strategies.
• Manage multiple accounts and priorities effectively, particularly within a performance marketing or agency environment.

Requirements

• 4+ years of hands-on experience managing Meta Ads campaigns, with direct and demonstrable experience generating leads for U.S.-based home service businesses required.
• Proven experience working with U.S. home service industries such as HVAC, plumbing, roofing, home improvement, electrical, landscaping, pest control, remodeling, painting, cleaning, or construction.
• Strong understanding of lead-generation campaigns, local targeting, lead quality, CPL optimization, attribution, and campaign scaling.
• Demonstrated ability to personally manage campaigns and explain strategy, objectives, testing methodology, and measurable outcomes.
• Experience managing multiple Meta Ads accounts simultaneously, preferably within a performance marketing or digital marketing agency.
• Advanced knowledge of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), Advantage+ campaigns, Custom Audiences, Lookalike Audiences, and interest targeting.
• Strong understanding of post-iOS 14 measurement, attribution, Meta Lead Ads, and Instant Forms.
• Experience with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.
• Working knowledge of Google Analytics 4 (GA4) and landing-page conversion rate optimization.
• Meta Blueprint Certification is required.
• Proficiency in Excel or Google Sheets for campaign reporting and performance analysis.
• Excellent written and verbal English communication skills.
• Strong analytical thinking, attention to detail, ownership, and problem-solving abilities.
• Ability to provide 2-5 examples of Meta ad creatives personally developed or managed for U.S. home service campaigns, with shareable links and appropriate permission to share.
• Applicants should provide an updated CV containing relevant campaign experience, home service industries supported, approximate experience duration, responsibilities, objectives, and shareable performance results where permitted.
• Ability to work full-time during Pacific Standard Time (PST) business hours.
• Reliable computer equipment, high-speed internet, a quiet workspace, and a dependable backup internet and power solution are required.

Benefits

• Fully remote, full-time position based in India.
• Starting compensation of USD $4.00 per hour.
• Opportunity to work on performance marketing campaigns serving the U.S. home services market.
• Hands-on ownership of campaign strategy, optimization, testing, creative performance, and scaling.
• Exposure to significant advertising budgets and data-driven customer acquisition initiatives.
• Opportunity to develop advanced expertise in Meta advertising, CRM attribution, conversion optimization, and paid-social strategy.
• Flexible remote work environment, subject to PST business-hour requirements.
• Home-working setup supported by clear technical requirements, including reliable connectivity and power backup.
• Minimum technical setup includes a compatible i5/i7 or AMD Ryzen 5/7/9 or Apple M1/M2 device, at least 12 GB RAM, SSD storage, and appropriate peripherals.
• Internet requirements include more than 40 Mbps download, more than 25 Mbps upload, jitter below 10 ms, latency below 160 ms, and LAN-cabled connectivity.
• Reliable power backup capable of supporting an entire 8-hour shift.