Growth Marketing & Paid Media Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing & Paid Media Specialist based in India.

This is a hands-on growth role focused on turning paid traffic into qualified business opportunities.

You will own the full funnel, from Meta campaigns and landing pages through qualification, booking, nurture, and sales conversations.

The role combines paid media, conversion optimization, marketing automation, CRM operations, and performance analytics.

You will work with a clearly defined ICP and offer, giving you the autonomy to execute, test, and continuously improve the growth engine.

Success will be measured by qualified leads, booked calls, conversion efficiency, and downstream business outcomes-not vanity metrics.

You’ll operate in a lean, technology-enabled environment where experimentation, AI, and automation are central to how marketing gets done.

This is an ideal opportunity for an analytical, proactive marketer who enjoys finding bottlenecks and turning insights into measurable growth.

Accountabilities

• Paid Media: Build, launch, manage, and optimize Facebook and Instagram lead-generation campaigns through Meta Ads Manager, testing audiences, creative formats, hooks, messaging, offers, and calls to action while making disciplined budget allocation decisions.
• Full-Funnel Ownership: Manage and continuously improve the journey from ad to landing page or form, qualification, booking, confirmation, nurture, and qualified sales call, proactively identifying friction, drop-off points, and messaging inconsistencies.
• Conversion Optimization: Review and optimize landing pages, forms, headlines, CTAs, offers, and user flows to improve conversion rates and ensure consistency between advertising and landing-page messaging.
• Lead Qualification: Define and implement qualification criteria aligned with the target customer profile, distinguish qualified opportunities from raw leads, and improve lead quality so sales efforts are focused on prospects with strong potential.
• Nurture & Automation: Build email, SMS, confirmation, reminder, re-engagement, and follow-up workflows that move prospects through the funnel and ensure leads are correctly routed into CRM and sales systems.
• CRM & Integrations: Build and maintain workflows connecting advertising platforms, forms, calendars, CRM systems, and automation tools such as Make, Apollo, Zapier, Pipedrive, or similar platforms.
• Outbound Support: Research prospects using Apollo, LinkedIn, and comparable tools; build targeted lists, develop outreach sequences, and optimize email and LinkedIn messaging based on actual responses and conversions.
• Analytics & Reporting: Track qualified lead cost, booked-call cost, funnel conversion rates, landing-page performance, booking rates, lead quality, and budget efficiency, translating data into clear insights and actionable recommendations.
• Testing & Experimentation: Establish structured hypotheses, test creative, copy, audiences, offers, landing pages, forms, and CTAs, document learnings, discontinue underperforming approaches, and scale opportunities supported by data.
• Market Research: Monitor competitor campaigns, Meta Ad Library activity, creative trends, offers, CTAs, and funnel structures to identify relevant opportunities for experimentation.
• Quality Assurance: Thoroughly review campaigns, tracking, forms, integrations, workflows, and user journeys before launch, identifying issues proactively rather than waiting for them to surface.

Requirements

• Experience: 3+ years of hands-on experience in paid media, growth marketing, performance marketing, or lead generation.
• Meta Advertising: Strong practical experience with Meta Ads Manager, particularly Facebook and Instagram lead-generation campaigns.
• Funnel Expertise: Demonstrated experience building and optimizing complete conversion funnels, from paid acquisition through lead capture, qualification, booking, nurture, and conversion.
• Conversion Optimization: Experience improving landing pages, lead forms, CTAs, messaging, and conversion flows based on performance data.
• Lead Quality: Strong understanding of qualification processes and the ability to optimize for qualified opportunities rather than simply maximizing lead volume.
• Marketing Automation: Experience creating email nurture and follow-up campaigns and working with CRM and marketing automation platforms.
• Prospecting: Experience with Apollo or similar prospecting and data-enrichment tools.
• Analytics: Strong understanding of funnel metrics, conversion rates, tracking, and performance analysis, with the ability to explain what happened, why it happened, and what should change next.
• Copywriting: Ability to create compelling, conversion-focused advertising and marketing copy.
• Technical Marketing: Familiarity with tools such as Meta Pixel, conversion tracking, UTMs, GA4, Calendly, SMS workflows, or comparable technologies is valuable.
• AI & Automation: Experience with Make, Zapier, Claude, ChatGPT, Clay, or similar AI and automation tools is strongly preferred.
• CRM: Experience with Pipedrive, HubSpot, GoHighLevel, or comparable CRM platforms is an advantage.
• Industry Exposure: Experience in high-ticket services, consulting, executive or career services, recruiting, healthcare, B2B, or professional services is highly valued, as is experience targeting U.S. audiences.
• Problem Solving: Highly analytical, detail-oriented, proactive, and comfortable identifying gaps and opportunities without needing step-by-step direction.
• Ownership: Able to work independently, challenge assumptions when data supports another direction, and take responsibility for business outcomes rather than simply completing assigned tasks.

Benefits

• Base compensation of $1,700-$2,000 USD, plus performance-based incentives.
• 100% remote work, with the position open to candidates in India and other specified international locations.
• Monday-Friday schedule aligned with 9:00 AM-5:00 PM Eastern Time.
• Opportunity to take significant ownership of a measurable growth and lead-generation function.
• Daily exposure to AI, automation, CRM, paid media, and modern growth marketing technologies.
• Hands-on experience managing high-value lead-generation funnels and performance-driven campaigns.
• Strong focus on experimentation, data-driven decision-making, and continuous optimization.
• Opportunity to work within a lean, technology-enabled team with a high degree of autonomy.