Head of Web Content Strategy

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Web Content Strategy based in United States.

As Head of Web Content Strategy, you will lead the strategy, quality, and evolution of web content for a global technology organization. This senior, hands-on role focuses on making complex topics such as AI, cybersecurity, digital identity, PKI, and post-quantum cryptography clear and compelling for diverse audiences. You will shape intuitive digital journeys that connect customer needs, content, search, design, and business objectives. Working across Web, UX, SEO, Product Marketing, Demand Generation, Brand, Communications, and regional teams, you will influence how audiences discover, understand, and engage with the organization’s solutions. You will also help build a scalable content operation and manage a copyeditor while contributing to global editorial planning. This is an opportunity to combine exceptional writing and editorial leadership with digital expertise, customer empathy, and commercial thinking.

Accountabilities:

• Develop and execute a global web content strategy aligned with business priorities, brand positioning, audience needs, and customer journeys across the buying process.
• Translate complex technology narratives and strategic priorities into clear, connected, and compelling digital experiences for executive, business, security, and technical audiences.
• Partner with Web, UX, and SEO teams to improve site structure, navigation, page hierarchy, content discoverability, organic search performance, accessibility, localization, AI-powered discovery, and conversion.
• Connect corporate messaging with products, solutions, use cases, resources, and calls to action to create cohesive experiences that guide visitors toward meaningful engagement.
• Conduct content audits and analyze audience behavior, search data, and performance metrics to identify content gaps, opportunities, duplication, and areas for improvement.
• Establish content plans covering the creation, optimization, consolidation, repurposing, maintenance, and retirement of web content based on business and audience priorities.
• Build efficient workflows for planning, creating, reviewing, publishing, and maintaining web content, including clear ownership models, review cycles, standards, templates, and messaging frameworks.
• Manage and prioritize incoming web content requests in partnership with marketing and web leaders, balancing competing business needs and ensuring high-value initiatives receive appropriate focus.
• Manage and develop a copyeditor by establishing priorities, expectations, feedback mechanisms, and professional development opportunities.
• Partner with Corporate Communications and Brand to maintain consistent voice, style, messaging, and editorial standards across digital experiences.
• Collaborate with Product, Legal, and technical subject-matter experts to validate claims, communicate complex information accurately, and protect the credibility of published content.
• Co-lead the global editorial calendar with the Corporate Communications leader, bringing a web, audience, and customer-journey perspective to corporate news, thought leadership, campaigns, launches, and customer stories.
• Identify opportunities to extend major narratives and content investments through coordinated web experiences and help establish thought leadership around AI trust, quantum readiness, PKI modernization, machine identity, and digital trust.

Requirements:

• 8+ years of experience in web content strategy, UX writing, digital content, editorial leadership, or a closely related discipline.
• Proven experience leading web content strategy within an enterprise technology, cybersecurity, SaaS, or similarly complex organization.
• A strong portfolio demonstrating strategic web thinking, exceptional writing, editorial judgment, and the ability to create compelling digital experiences.
• Exceptional ability to translate complex technical concepts into clear, engaging, and credible content for both business and technical audiences.
• Experience developing content around customer journeys, audience needs, conversion objectives, and broader business priorities.
• Working knowledge of information architecture, SEO, digital accessibility, content governance, content operations, and conversion principles.
• Experience using analytics, search data, audience insights, and testing to evaluate and improve content performance.
• Familiarity with enterprise content-management systems and modern digital publishing workflows.
• Experience managing writers, editors, agencies, or other content contributors, with the ability to establish clear standards and support high-quality execution.
• Strong cross-functional collaboration skills and a demonstrated ability to lead through influence across Web, UX, SEO, Marketing, Product, Communications, Brand, and other teams.
• Excellent project-management and prioritization skills, with the ability to manage multiple initiatives and competing stakeholder needs in a fast-paced environment.
• Strong customer empathy, commercial awareness, editorial judgment, and the ability to connect content decisions to measurable business outcomes.
• Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field, or equivalent professional experience.
• Ability to work independently and collaboratively in a remote environment while maintaining strong ownership, organization, and execution discipline.

Benefits:

• Base salary range of $150,000-$190,000 USD annually, with compensation determined based on experience, skills, qualifications, responsibilities, business needs, and location.
• Potential for additional compensation components such as bonuses, equity, or other incentives where applicable.
• Comprehensive medical, dental, and vision coverage.
• Retirement savings programs with company matching, including 401(k) or RRSP options where applicable.
• Generous paid time off, including holidays and vacation.
• Paid parental leave and family-support benefits.
• Life and disability insurance coverage.
• Flexible spending and health savings options where applicable.
• Health and wellness programs, including gym reimbursement and other wellbeing resources.
• Employee Assistance Program with confidential 24/7 support for employees and their families.
• Education assistance and professional development opportunities.
• Access to LinkedIn Learning and other continuous learning resources.
• Employee referral bonuses, additional perks, and discounts.
• Internal rewards and recognition programs celebrating achievements, milestones, and contributions.
• Business travel insurance and global employee support programs.
• Fully remote work arrangement within the United States.