IT Regular (SEO) - For Pooling Purposes

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an IT Regular (SEO) - For Pooling Purposes based in Canada.

This remote opportunity is designed for an SEO/SEM professional who can improve organic visibility while maximizing the performance of paid search campaigns.

You’ll own key SEO activities spanning keyword strategy, content optimization, technical SEO, analytics, and link building.

The role also involves managing PPC initiatives, budgets, performance tracking, and ROI optimization across major search platforms.

You’ll collaborate closely with development, editorial, and marketing teams to ensure search best practices are embedded across digital experiences.

Your work will combine data analysis, experimentation, competitive research, and hands-on optimization to drive measurable acquisition results.

The position offers a flexible remote environment with ongoing guidance, training, and opportunities to strengthen your digital marketing expertise.

Accountabilities

• Manage SEO and SEM activities, including content strategy, keyword research, technical optimization, link building, and paid search campaigns.
• Plan, execute, monitor, and optimize PPC campaigns across major search advertising platforms to maximize ROI and acquisition performance.
• Analyze website analytics, paid search performance, campaign results, and market trends to identify actionable insights and optimization opportunities.
• Manage campaign budgets, estimate monthly costs, monitor spending, and address discrepancies to maintain financial efficiency.
• Optimize website copy, landing pages, content, site architecture, internal linking, and other SEO factors to improve rankings for target keywords.
• Conduct ongoing keyword discovery, expansion, and refinement based on search performance and business priorities.
• Research competitors, including their advertising strategies and search positioning, to identify opportunities and inform campaign decisions.
• Develop and execute link-building strategies that strengthen organic visibility and authority.
• Conduct A/B and multivariate testing to improve search performance, conversion rates, and customer acquisition outcomes.
• Work with development teams to ensure newly developed code and website functionality follow SEO best practices and technical constraints.
• Collaborate with editorial and marketing teams to incorporate SEO principles into content creation and programming.
• Stay current with changes to search engine algorithms, ranking factors, SEO trends, SEM practices, and performance marketing techniques.

Requirements

• Proven professional experience in SEO, with a strong understanding of organic search optimization and search engine ranking factors.
• Demonstrated SEM experience, including managing PPC campaigns across platforms such as Google, Yahoo, and Bing.
• Strong understanding of performance marketing, conversion optimization, and online customer acquisition.
• Hands-on experience with website analytics platforms such as Google Analytics, NetInsight, Omniture, or WebTrends.
• Experience using bid management and PPC optimization tools such as Click Equations, Marin, Kenshoo, or Search Ignite.
• Practical experience designing and interpreting A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript, including an understanding of how development choices can affect SEO.
• Ability to analyze data, identify trends and insights, and translate findings into effective optimization strategies.
• Strong knowledge of SEO and SEM best practices, with a commitment to staying informed about evolving search algorithms and industry trends.
• Analytical, test-driven, detail-oriented, and comfortable working independently in a remote environment.
• A BS/MS degree in a quantitative or test-driven field is preferred.

Benefits

• Competitive rates.
• Weekly payments.
• Access to a variety of remote opportunities.
• Free training and upskilling programs.
• Ongoing support and guidance from managers and mentors.
• Clear schedules, expectations, and working guidelines.
• Access to a supportive and collaborative remote community.
• Opportunities to develop and strengthen SEO, SEM, analytics, and digital marketing skills.