Paid Media Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Specialist based in Brazil.

This role is responsible for planning, executing, and optimizing paid media campaigns across Google Ads and other performance channels. You will work across Search, Performance Max, Demand Gen, App, YouTube, and Apple Search Ads to drive efficient customer acquisition. The position combines hands-on campaign management with data analysis, testing, competitor research, and budget optimization. You will use performance metrics to identify trends, uncover growth opportunities, and continuously improve campaign efficiency. Working closely with cross-functional stakeholders, you will translate campaign data into actionable insights and recommendations. The role offers an opportunity to develop deeper expertise in performance marketing within a fast-paced, highly regulated iGaming environment.

Accountabilities:

• Set up, manage, and continuously optimize paid media campaigns across Google Ads, including Search, Performance Max, Demand Gen, App, and YouTube, as well as Apple Search Ads.
• Conduct keyword, audience, placement, and competitor research to strengthen campaign targeting, relevance, positioning, and acquisition performance.
• Create and test ad copy, creative assets, and landing pages, coordinating A/B tests to identify opportunities for improving conversion rates.
• Monitor key performance indicators including CPA, CTR, CVR, and ROAS, identifying trends and optimization opportunities across keywords, audiences, placements, and campaigns.
• Manage campaign budgets, monitor spend pacing, and perform quality assurance across advertising platforms to ensure efficient budget utilization.
• Build and maintain reporting dashboards, analyzing campaign data and translating findings into clear insights and recommendations for internal stakeholders.
• Collaborate with teams across the business to align paid media activity with broader acquisition and commercial objectives.
• Ensure campaigns follow applicable brand, Responsible Gaming, compliance, and regulatory requirements.
• Maintain an organized testing and optimization approach, continuously identifying new opportunities to improve paid acquisition efficiency.

Requirements:

• Hands-on experience managing Google Ads campaigns, including campaign structure, keyword research, text ads, bidding strategies, and Search, Performance Max, Demand Gen, App, and YouTube campaigns.
• Strong knowledge of paid media performance metrics, including CPA, CTR, CVR, ROAS, and budget pacing.
• Proficiency in Google Ads and business intelligence reporting, with practical experience creating reports, pivot tables, and VLOOKUP analyses in Excel or Google Sheets.
• Strong analytical and problem-solving skills, with the ability to interpret campaign data and turn insights into practical optimization actions.
• Excellent communication and collaboration skills, with the ability to work effectively with multiple stakeholders and cross-functional teams.
• Strong attention to detail and a consistent focus on campaign quality, performance, and continuous improvement.
• Excellent organizational skills, with the ability to manage multiple campaigns, priorities, deadlines, and stakeholders in a fast-paced environment.
• Curiosity and eagerness to learn, experiment, test new approaches, and continuously develop expertise in performance marketing.
• Ability to work effectively within a regulated environment and maintain high standards of compliance and responsible advertising practices.

Benefits:

• Opportunity to work across multiple paid media channels and develop broad performance marketing expertise.
• Exposure to Google Ads formats including Search, Performance Max, Demand Gen, App, and YouTube, as well as Apple Search Ads.
• Opportunity to work in a fast-paced, data-driven environment focused on customer acquisition and continuous optimization.
• Collaboration with cross-functional teams and stakeholders across the business.
• An inclusive working environment where diversity is valued and individuals are encouraged to contribute and make an impact.
• Experience within a regulated Brazilian iGaming environment, with exposure to responsible gaming and advertising compliance requirements.