Product Marketing Manager, GRC

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager, GRC based in United States.

The Product Marketing Manager, GRC will own the core product marketing strategy for a governance, risk, and compliance portfolio, driving positioning, messaging, competitive intelligence, launches, and sales enablement. This role sits within a globally distributed marketing organization and works closely with teams across the US, UK, and EMEA. You will translate complex product capabilities and roadmap developments into clear, differentiated stories for buyers ranging from risk and compliance professionals to executive and Board audiences. The role combines strategic thinking with hands-on execution, data-driven decision-making, and strong cross-functional collaboration. You will also build AI-powered workflows that reduce manual marketing work and improve operational efficiency. This is an ideal opportunity for a proactive product marketer who enjoys ownership, experimentation, and measurable commercial impact.

Accountabilities:

• Own product, solution, and platform positioning and messaging for the GRC portfolio, maintaining a consistent messaging framework that aligns sales, content, campaigns, and other commercial activities.
• Partner closely with Product Management to understand roadmap developments and translate product releases into differentiated, buyer-ready messaging tailored to diverse personas and use cases.
• Manage persona and segmentation frameworks across the portfolio to improve targeting, messaging relevance, and deal strategy.
• Lead the competitive intelligence program across the GRC landscape, using AI-powered monitoring where appropriate to inform strategy, strengthen battlecards, and help commercial teams confidently address competitive objections.
• Own the win/loss program and turn insights into improvements across positioning, sales enablement, and go-to-market strategy, while reporting meaningful trends back to the broader business.
• Partner with product marketing leadership to establish reporting that connects marketing activity with pipeline, win rates, and retention, using performance data to identify areas of opportunity and prioritize future efforts.
• Design and maintain AI-assisted agents and workflows that reduce manual work across competitive monitoring, launch production, reporting, and enablement content, while ensuring their ongoing accuracy and effectiveness.
• Execute go-to-market programs for new products and feature releases, coordinating positioning, messaging, launch activities, and cross-functional execution.
• Partner with Customer Marketing on cross-sell and upsell strategies designed to increase adoption and revenue across existing customer segments.
• Collaborate with Analyst Relations, Field Marketing, Demand Generation, and Product Management to ensure market positioning is accurately represented and translated into campaigns, content, and launch initiatives.
• Own bottom-of-funnel enablement assets, including buyer’s guides, business cases, ROI frameworks, competitive transition guides, objection-handling resources, and deal-support materials.
• Work closely with Sales Enablement to provide training, persona-specific collateral, competitive guidance, and timely support for high-value and competitive opportunities.

Requirements:

• Bring 5+ years of product marketing experience within B2B technology, with experience in GRC, risk, or compliance strongly preferred.
• Demonstrate hands-on ownership of a competitive intelligence and/or win/loss program, including experience building or significantly improving such a program.
• Have strong data fluency and the ability to define meaningful metrics and develop reporting frameworks that connect marketing activity with pipeline, win rate, retention, and broader business outcomes.
• Possess practical experience building AI-powered workflows or agents that automate marketing processes and eliminate manual work, rather than using AI solely for content drafting.
• Demonstrate strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, go-to-market execution, and sales enablement.
• Be highly proactive and self-directed, with the ability to identify opportunities, take ownership, and move initiatives forward without waiting for detailed direction.
• Have strong relationship-building and cross-functional collaboration skills, with the ability to work effectively across Product, Sales, Marketing, Customer Marketing, Analyst Relations, and other organizational teams.
• Communicate complex technology and business concepts clearly and effectively to both internal stakeholders and external audiences.
• Be comfortable operating in a globally distributed environment and collaborating across the US, UK, and EMEA.
• Candidates who can align with Eastern Time Zone business hours are strongly preferred to support effective team collaboration and meeting overlap.

Benefits:

• Anticipated base salary of $110,000-$120,000 USD annually.
• Eligibility for an annual bonus as part of total compensation.
• Health, dental, and vision insurance.
• 401(k) retirement plan with employer match.
• Open PTO, 11 paid holidays, and 4 annual paid global wellness days.
• Short-term disability, long-term disability, and group life insurance.
• Paid parental leave.
• Pet insurance and FSA/HSA options.
• Employee Assistance Program.
• 100% remote work anywhere in the United States.
• Career advancement and professional development opportunities.
• Employee recognition programs and access to LinkedIn Learning.
• Opportunity to work on GRC product marketing across a global organization, with significant ownership across AI-enabled workflows, competitive strategy, launches, and commercial enablement.