Senior Creative Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Creative Strategist based in India.

As a Senior Creative Strategist, you’ll take ownership of the creative strategy behind paid social campaigns for a fast-growing DTC health and wellness business.

You’ll turn customer insights, market research, and performance data into compelling concepts that are built to drive measurable growth.

From hooks and angles to scripts, briefs, and creative direction, you’ll influence the full creative process from research through execution.

You’ll work closely with video editors, designers, UGC creators, and performance-focused marketing stakeholders.

The role offers significant autonomy and the opportunity to shape what gets tested, iterated, and scaled across multiple paid channels.

You’ll be part of a results-oriented environment where strong direct-response thinking and creative experimentation are highly valued.

This is an ideal opportunity for an experienced strategist who thrives on ownership and knows how to connect creativity with commercial performance.

Accountabilities

• Develop creative strategies, concepts, hooks, angles, and messaging for paid social campaigns.
• Produce approximately 5 video concepts and 5 image concepts each week.
• Conduct customer, competitor, and market research to uncover new creative opportunities.
• Translate insights and performance data into clear creative testing strategies.
• Develop briefs, scripts, and creative direction for UGC creators, editors, and designers.
• Analyze creative performance and use results to guide iteration, testing, and optimization.
• Collaborate with creative team members and marketing stakeholders to bring concepts from ideation through execution.
• Develop and adapt creative for Meta, TikTok, YouTube, and other paid acquisition channels.

Requirements

• 3+ years of experience in creative strategy, DTC/eCommerce, direct-response advertising, or performance marketing.
• Proven experience within health, supplements, pain, wellness, or a closely related consumer category.
• Strong creative direction, copywriting, and concept-development skills.
• Solid understanding of customer psychology, direct-response principles, and performance-driven advertising.
• Ability to develop compelling hooks, angles, messaging, and testable ad concepts.
• Strong research, communication, prioritization, and organizational skills.
• Comfortable working independently, taking ownership, and making strategic decisions with limited supervision.
• Ability to work within European or Asian time zones.
• Willingness to commit exclusively to the role.
• Experience with 7-8 figure DTC/eCommerce brands is a plus.
• Experience with UGC, VSLs, advertorials, or other direct-response creative formats is advantageous.
• Familiarity with AI-powered creative tools and experience collaborating with media buyers or performance marketers are additional advantages.
• A portfolio demonstrating strong creative work, including multiple 3-5 minute VSL samples, is expected.

Benefits

• $7,000-$12,000 USD per month, plus performance-based compensation.
• Fully remote position with flexibility to work from Europe or Asia time zones.
• Full-time opportunity with significant ownership over creative strategy and direction.
• Direct influence over the creative process, from research and ideation to execution and optimization.
• Opportunity to work alongside video editors, graphic designers, UGC specialists, and performance-focused marketing professionals.
• High-impact position within a rapidly growing DTC health and wellness environment.
• Opportunity to shape creative testing, identify growth opportunities, and directly influence advertising performance.