Senior Director, Content, Social, Creator Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Content, Social, Creator Marketing based in the United States.

This is a senior marketing leadership role with ownership of editorial, social, creator and influencer marketing, community, branded content, and podcasts.

You’ll build an integrated content ecosystem designed to increase brand awareness, drive customer acquisition, and deepen engagement with existing customers.

The role combines creative leadership, growth strategy, operational discipline, and a strong understanding of social-native content.

You’ll lead an established team while creating the frameworks, programs, and operating model needed to scale content across formats and channels.

A major focus will be building creator and affiliate programs from the ground up and turning an active customer community into a sustainable growth engine.

You’ll report directly to the CMO and work closely with brand, creative, integrated marketing, and other cross-functional leaders.

This is an ideal opportunity for a builder who can connect compelling storytelling with measurable business outcomes and use AI to increase the speed and effectiveness of the team

Accountabilities:

• Own the overall strategy and execution for editorial content, branded content, social media, creator and influencer marketing, community programs, and podcasts.
• Build a scalable creator and affiliate marketing program from the ground up, including recruitment, program mechanics, partnerships, content frameworks, and performance measurement.
• Establish a clear content point of view, operating model, calendar, and growth plan that connects channels while preserving the unique strengths of each format.
• Lead and develop a multidisciplinary team spanning social, community, creators, editorial content, branded content, and podcast production.
• Set the strategic direction for social-native video, particularly short-form formats, while partnering with brand and creative teams on larger-scale video initiatives.
• Develop frameworks for measuring content effectiveness, setting channel-specific KPIs, evaluating funnel impact, and continuously testing and improving performance.
• Turn existing customer enthusiasm and community participation into structured programs that encourage authentic content creation, advocacy, and engagement.
• Establish standards and processes that allow editorial and sponsored content to coexist while maintaining audience trust, transparency, and appropriate disclosure.
• Partner with integrated marketing teams on major go-to-market initiatives and align channel content with broader campaign creative and brand strategy.
• Develop tentpole moments and content calendars while identifying opportunities to respond quickly to relevant cultural moments where the brand can authentically participate.
• Expand the use of paid amplification to scale high-performing organic content and move effective creative further up the marketing funnel across channels such as YouTube and addressable television.
• Establish showrooms and associated production capabilities as hubs for brand storytelling and user-generated content.
• Use AI and emerging technologies to accelerate ideation, production, analysis, experimentation, and team workflows while maintaining strong creative judgment.

Requirements

• Proven senior-level leadership experience across content, social, creator/influencer marketing, community, or integrated editorial functions.
• Demonstrated experience building a creator, influencer, or affiliate marketing program from near-zero, including recruitment strategies, program mechanics, relationships, content frameworks, and scalable processes.
• Deep understanding of social-native video as a distinct creative discipline, with experience leading short-form platforms such as TikTok alongside longer-form or brand-level video.
• Experience leading editorial and commercial content within the same organization, with a strong understanding of how to maintain editorial credibility while developing effective sponsored content.
• Strong understanding of community-led marketing and the ability to turn an engaged customer base into an authentic content and advocacy engine.
• Experience managing multidisciplinary, multi-format content teams spanning written, video, audio, social, and creator-led content.
• Demonstrated ability to connect organic social content with paid media and use content strategically across different stages of the customer funnel.
• Strong analytical and outcome-oriented mindset, with experience defining KPIs, establishing measurement frameworks, evaluating performance, and translating insights into action.
• Proven ability to develop scalable operating models, improve cross-functional collaboration, and streamline creative production.
• Excellent understanding of content strategy, audience development, brand storytelling, and cultural trends.
• Strong executive communication and stakeholder management skills, with the ability to influence senior leadership and collaborate across marketing and creative functions.
• Experience using AI tools as part of everyday marketing and content workflows, with a practical understanding of how AI can improve speed, quality, experimentation, and productivity.
• Builder mentality with the ability to operate strategically while remaining close enough to execution to guide quality and make informed decisions in a fast-moving environment.

Benefits

• $212,712-$283,694 starting salary range, based on location, experience, and qualifications.
• Target 25% annual bonus.
• Competitive equity package.
• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching and flexible spending accounts.
• Generous paid parental leave and paid time off.
• Winter Wonder Week: a company-wide paid week off at the end of the year.
• Remote work stipend to support a productive home office.
• Wellness benefits supporting physical, mental, and emotional health.
• Resources and perks for parenting, childcare, and financial planning.
• Professional growth and career advancement opportunities.
• Access to AI tools including Claude and ChatGPT as part of the everyday work environment.
• Remote-first working model for team members across the United States and Canada.
• Twice-yearly opportunities to connect with colleagues in person.