Senior Growth & Performance Analyst

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth & Performance Analyst based in Brazil.

This is a senior, hands-on opportunity focused on driving digital acquisition, growth, and marketing performance across a high-volume, multi-product environment.

You will own complex paid media strategies and directly influence revenue, lead generation, customer acquisition, and investment efficiency.

The role combines deep performance marketing expertise with rigorous data analysis, experimentation, and full-funnel optimization.

You will work across B2C and B2B audiences and multiple business verticals, adapting acquisition strategies to different customer journeys and business models.

Collaboration will be essential, with close interaction across CRM, SEO, Data, Product, Engineering, and external agency partners.

You will have significant ownership over budgets, testing strategies, attribution, measurement, and tactical optimization.

This role is ideal for a data-driven growth professional who thrives in complex digital environments and is motivated by measurable business impact.

Accountabilities

• Plan, structure, execute, and optimize sophisticated paid media campaigns across Search, Social, Display, App, and other performance channels, managing bidding, segmentation, account structures, creative testing, and conversion funnels.
• Monitor campaign performance on a daily basis, quickly identifying inefficiencies, performance gaps, and opportunities to scale while balancing volume and efficiency targets such as CPL, CAC, LTV/CAC, and ROAS.
• Execute full-funnel acquisition strategies across B2C and B2B audiences and multiple business verticals, adapting channel tactics to specific customer journeys and business models.
• Develop hypotheses and lead A/B, incremental, and lift tests to evaluate new channels, formats, messaging, and acquisition opportunities, documenting and sharing learnings across the operation.
• Manage media budgets and daily and weekly pacing, recommending tactical reallocations across channels and campaigns based on performance and incremental ROI.
• Apply advanced measurement and attribution approaches to improve the understanding of media effectiveness and incremental business impact.
• Partner closely with CRM and SEO teams to align messaging and customer journeys and maximize paid and organic conversion.
• Collaborate with Data, Product, and Engineering teams to ensure reliable tracking, measurement infrastructure, data quality, and improvements throughout the acquisition funnel.
• Coordinate with external agency partners, ensuring technical quality, execution speed, accuracy, and alignment with business objectives.

Requirements

• Solid hands-on experience managing complex performance marketing campaigns and significant media budgets.
• Proven experience developing and executing B2C and/or B2B acquisition strategies in complex digital environments such as marketplaces, e-commerce, lead-generation businesses, or technology companies.
• Demonstrated experience with A/B testing, incrementality testing, lift measurement, or other experimentation methodologies.
• Proven track record of improving media efficiency, including reducing CAC/CPL while generating sustainable scale and incremental growth.
• Advanced, hands-on proficiency with major advertising platforms such as Google Ads, Meta Ads Manager, TikTok Ads, Apple Search Ads, and app advertising platforms.
• Strong knowledge of data analysis and web analytics tools, including GA4 and Looker Studio or Power BI; SQL and BigQuery knowledge is a valuable differentiator.
• Deep understanding of acquisition-funnel metrics, attribution models, tracking, and measurement infrastructure, including GA4, UTMs, pixels, and CAPI.
• Ability to analyze large volumes of data and translate insights into clear, actionable tactical plans.
• Experience working collaboratively with Data, CRM, Product, and other cross-functional teams.
• Strong analytical thinking, business orientation, communication skills, and ability to operate autonomously in a fast-moving environment.

Benefits

• Market-competitive compensation.
• Health insurance.
• Dental insurance.
• Private pension plan.
• Flexible benefits designed to adapt to individual needs.
• Food allowance.
• Financial counseling.
• Employee benefits and discount club.
• Home-office allowance.
• Mobility allowance.
• Childcare allowance.
• Life insurance.
• Extended leave policies.
• Sports, wellness, and quality-of-life incentives.
• Payroll-deducted loans with reduced rates.
• Remote work model with flexibility and autonomy.