Vice President of Growth Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Vice President of Growth Marketing based in the United States.

This is a high-visibility executive role responsible for leading the growth and demand-generation engine across approximately 100 local markets.

You will oversee a $15M+ media budget, allocating investments across channels, agencies, contractors, and individual branch markets.

The focus is on generating qualified leads efficiently while optimizing CAC, CPL, ROAS, and long-term customer value.

You will shape the broader growth strategy across paid and organic channels, local search, conversion optimization, offline media, and emerging technologies.

The role combines strategic leadership with hands-on, data-driven execution and close collaboration with marketing and operational leaders nationwide.

You will lead a team while building a culture of accountability, experimentation, measurement, and continuous improvement.

This opportunity is ideal for an ambitious growth leader who can identify new sources of demand, leverage AI and automation, and turn complex data into scalable business results.

Accountabilities:

• Own the overall growth marketing and demand-generation strategy across approximately 100 local branch markets, with a focus on qualified lead generation, customer acquisition, and recurring customer growth.
• Plan and manage a $15M+ annual marketing budget, allocating spend by branch, channel, agency, and contractor while optimizing against CAC, CPL, and ROAS targets.
• Lead acquisition programs across paid search, Google Local Services Ads, paid social, Connected TV and video, SEO, local and multi-location SEO, direct mail, print, local media, and other offline channels.
• Oversee website performance and conversion-rate optimization, including landing-page development, offer testing, and disciplined A/B testing.
• Develop measurement frameworks for incrementality, attribution, ROI, and channel effectiveness to ensure marketing investments generate measurable business impact.
• Drive commercial and B2B demand-generation initiatives where appropriate.
• Manage local media budgets, pacing, and performance at the branch level, identifying opportunities to improve efficiency and growth.
• Lead and hold agencies and contractors accountable for performance, quality, strategic alignment, and continuous improvement.
• Partner closely with brand, integrated marketing, CRM, lifecycle, creative, PR, organic social, and field marketing leaders to create cohesive growth programs.
• Lead and develop a team of three while determining the resources, capabilities, and organizational structure needed to achieve growth objectives.
• Identify emerging opportunities in AI, automation, local search, and other technologies that can improve team efficiency and accelerate customer acquisition.
• Use advertising copy and creative as strategic performance levers while collaborating with brand and creative teams to maintain consistent brand standards.
• Support must-win markets and identify new sources of scalable growth through rigorous analysis and strategic experimentation.
• Present growth strategies, performance results, and recommendations clearly to executive stakeholders and cross-functional partners.
• Establish lightweight, scalable processes that simplify execution while maintaining accountability and operational discipline.

Requirements

• Bachelor’s degree required.
• 10+ years of marketing experience, with a strong focus on B2C customer acquisition and demand generation, including experience leading teams.
• Significant experience managing cross-channel acquisition programs at scale, ideally within a multi-location or field-based B2C business.
• Deep expertise in digital marketing channels, particularly paid social and Connected TV, along with Google Ads, Google Local Services Ads, and SEO.
• Experience with offline acquisition channels such as direct mail, print, local radio, and other local media.
• Proven ability to manage significant media investments against CAC, CPL, ROAS, and measurable ROI objectives.
• Strong understanding of incrementality, attribution, and measurement methodologies for evaluating media and channel effectiveness.
• Experience developing landing-page experiences and executing structured A/B testing programs.
• Demonstrated success managing agencies and contractors with a hands-on, performance-oriented approach.
• Strong analytical capabilities and a measurement-focused mindset, with the ability to translate data into strategic decisions.
• Experience with commercial or B2B demand generation is a plus.
• Excellent project-management skills, attention to detail, and the ability to manage multiple initiatives simultaneously.
• Strong written and verbal communication skills, including experience presenting marketing strategies and results to executive audiences.
• Proven ability to collaborate effectively with cross-functional teams and operational leaders outside of marketing.
• Strategic thinker who can translate high-level objectives into actionable growth strategies without relying simply on adding more channels.
• Comfortable moving between strategic planning and hands-on execution in a fast-paced environment.
• Experience leveraging AI to improve team efficiency, marketing performance, and growth outcomes.
• Strong relationship-building skills and the ability to work effectively with stakeholders and operators across the country.
• Low-ego, ambitious, adaptable, and comfortable operating in an environment characterized by ambiguity, rapid change, and high growth expectations.

Benefits

• Annual salary of $210,000-$250,000.
• Annual bonus opportunity.
• Equity participation.
• Full-time, permanent, exempt position.
• Fully remote position within the United States.
• Executive-level scope and high visibility with direct reporting to the Chief Growth Officer.
• Opportunity to lead a team and influence the structure and capabilities of the growth marketing organization.
• Significant ownership of a $15M+ marketing budget and broad influence over growth strategy.
• Data-rich environment with access to the information and resources needed to make informed decisions.
• High degree of autonomy and latitude to move quickly while applying strong strategic judgment.
• Opportunity to work across a nationwide multi-location business and directly influence scalable customer acquisition and growth.