Social Media Specialist/Graphic Designer

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Position Overview:

We are seeking a creative and data-driven Social Media Executive / Digital Marketing specialist to build

and manage the online presence of a premium residential compound in Riyadh. The successful candidate

will be responsible for developing and executing digital marketing strategies, managing social media

channels, creating engaging content, driving online lead generation, and enhancing brand reputation

across all digital platforms.

Key Responsibilities:

Social Media Management

• Develop and execute comprehensive social media strategy across all relevant platforms (Instagram, Facebook, Twitter/X, LinkedIn, TikTok, Snapchat)
• Create, schedule and publish high-quality content daily aligned with brand guidelines and community calendar
• Manage community engagement including responding to comments, messages and mentions
• Monitor social media trends and incorporate relevant content themes and formats
• Develop platform-specific content strategies optimized for each channel's audience and algorithm
• Coordinate influencer partnerships and brand ambassador programs
• Manage social media advertising campaigns with monthly budget allocation and ROI tracking
• Grow follower base organically and through paid campaigns with monthly growth targets
• Conduct social listening and sentiment analysis to track brand perception
• Create and maintain social media content calendar aligned with leasing objectives and community events

Content Creation & Storytelling

• Produce high-quality visual and written content including photos, videos, reels, stories and graphics
• Coordinate professional photography and videography shoots showcasing property features and lifestyle
• Write compelling captions, blog posts and marketing copy in Arabic and English
• Develop video content including property tours, resident testimonials, amenity showcases and event coverage
• Create branded templates, graphics and visual assets using Canva, Adobe Creative Suite or equivalent
• Develop resident success stories and lifestyle content highlighting compound living experience
• Produce seasonal campaigns aligned with cultural events, holidays and Saudi Vision 2030 initiatives
• Maintain brand voice consistency across all content and communications
• Curate user-generated content and resident testimonials with proper permissions
• Develop content pillars covering amenities, community, lifestyle, location and leasing offers

Digital Marketing & Lead Generation

• Manage online property listings on major portals
• Optimize listing content, imagery and descriptions for maximum visibility and lead generation
• Monitor and respond to portal inquiries
• Execute Google Ads and social media advertising campaigns targeting qualified prospects
• Develop landing pages and lead capture forms optimized for conversion
• Implement SEO best practices across all digital properties and content
• Manage email marketing campaigns including newsletters, promotional offers and resident communications
• Track lead sources and attribution across all digital channels
• Coordinate with leasing team to align digital campaigns with occupancy goals and pricing strategy
• Develop retargeting campaigns for website visitors and engaged prospects

Online Reputation Management

• Monitor and manage online reviews across Google, Facebook, Bayut and other platforms
• Respond professionally to all reviews
• Develop review generation campaigns encouraging satisfied residents to share feedback
• Track online reputation scores and sentiment trends with monthly reporting
• Coordinate with operations team to address service issues raised in online reviews
• Implement reputation repair strategies for negative feedback
• Showcase positive reviews and testimonials across marketing channels
• Maintain review response templates aligned with brand voice and service recovery protocols
• Monitor competitor reviews and benchmark performance
• Report monthly on review volume, average rating and sentiment analysis

Website & Digital Platforms Management

• Maintain and update property website with fresh content, imagery and leasing information
• Ensure website is mobile-optimized and delivers excellent user experience
• Monitor website analytics including traffic, bounce rate, conversion rate and user behavior
• Implement website improvements based on analytics insights and user feedback
• Coordinate with IT/web development for technical updates and enhancements
• Manage resident mobile app communications including push notifications and in-app content
• Develop digital brochures, e-flyers and downloadable marketing materials
• Ensure website SEO optimization and local search visibility
• Maintain website lead capture forms and integrate with CRM system
• Conduct A/B testing on landing pages, CTAs and conversion elements

Campaign Planning & Execution

• Develop monthly and quarterly digital marketing campaigns aligned with leasing objectives
• Create promotional campaigns for special offers, seasonal deals and availability windows
• Coordinate campaign launch across all digital channels with consistent messaging
• Design campaign assets including graphics, videos, ad copy and landing pages
• Set campaign KPIs and track performance against targets
• Implement UTM tracking and attribution for all campaign links
• Conduct post-campaign analysis with recommendations for optimization
• Coordinate cross-functional campaigns with leasing, events and operations teams
• Develop nurture campaigns for prospects at different stages of the leasing journey
• Create urgency-driven campaigns to convert pipeline prospects and reduce vacancy periods

Analytics, Reporting & Performance Optimization

• Monitor daily performance across all digital channels and platforms
• Prepare monthly digital marketing reports including reach, engagement, leads and conversions
• Track KPIs including follower growth, engagement rate, click-through rate, cost per lead and conversion rate
• Analyze campaign performance and provide data-driven recommendations
• Conduct competitor analysis and digital benchmarking
• Report on ROI and cost-effectiveness of all digital marketing investments
• Maintain marketing dashboard with real-time performance metrics
• Identify trends, insights and opportunities from analytics data
• Present quarterly digital strategy reviews with performance highlights and future plans
• Continuously optimize content, campaigns and channels based on performance data

Community Engagement & Events Coverage

• Provide social media coverage for all community events with live updates and highlights
• Create event recap content including photo galleries, videos and resident testimonials
• Develop event promotion campaigns to drive resident participation
• Coordinate resident content contributions and feature resident stories
• Build online community engagement through interactive content (polls, Q&As, contests)
• Manage giveaways, competitions and engagement campaigns
• Celebrate community milestones, achievements and cultural moments
• Create behind-the-scenes content showcasing property management and team
• Foster sense of community and belonging through digital storytelling
• Encourage resident advocacy and word-of-mouth marketing through social engagement

Brand Development & Positioning

• Develop and maintain Brand Standards Manual for digital channels
• Ensure consistent brand identity across all digital touchpoints
• Position property as premier residential compound in North Riyadh market
• Develop brand messaging framework emphasizing lifestyle, quality and community
• Create differentiation strategy highlighting unique amenities and service standards
• Monitor brand mentions and media coverage across digital platforms
• Coordinate PR opportunities and media partnerships
• Develop crisis communication protocols for digital channels
• Protect brand reputation through proactive monitoring and rapid response
• Align digital brand strategy with Saudi Vision 2030 and ESG principles

Collaboration & Coordination

• Work closely with leasing team to understand prospect objections and create supporting content
• Coordinate with operations team to capture service excellence stories and resident satisfaction
• Support community management team with event promotion and resident communications
• Liaise with FM contractor for access to property for content creation
• Coordinate with external agencies, photographers, videographers and content creators
• Brief and manage freelancers and vendors for specialized content requirements
• Participate in weekly marketing and leasing meetings
• Provide digital marketing training and support to property management team
• Collaborate with Owner's marketing team on brand alignment and campaign coordination
• Share best practices and learnings with broader organization

The candidate will perform all functions and responsibilities which may not be expressly mentioned in the Clients contract, but that are necessary for the proper performance of services and the conducting of activities for the effective and efficient management of the property in accordance with good industry protocols and any applicable best international standards and codes of practice.

Required Qualifications & Experience

• Minimum 3 years experience in social media management and digital marketing, preferably in real estate, hospitality or property management in KSA
• Proven track record of growing social media following and generating leads through digital channels
• Strong portfolio demonstrating content creation, campaign management and results achievement
• Experience with social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.)
• Proficiency in content creation tools (Canva, Adobe Photoshop, Illustrator, Premiere Pro or equivalent)
• Strong understanding of social media algorithms, best practices and platform-specific strategies
• Experience with Google Analytics, Facebook Ads Manager and social media analytics platforms
• Excellent written and verbal communication skills in English and Arabic (bilingual content creation essential)
• Knowledge of KSA digital landscape, cultural sensitivities and social media trends
• Bachelor's degree in Marketing, Communications, Digital Media or related field

Key Competencies

• Creative storyteller with strong visual and written content skills
• Data-driven with analytical mindset and performance optimization focus
• Highly organized with ability to manage multiple campaigns and deadlines simultaneously
• Proactive self-starter with ability to work independently and take initiative
• Detail-oriented with commitment to brand consistency and quality standards
• Trend-aware with finger on the pulse of social media and digital marketing evolution
• Tech-savvy with quick learning ability for new platforms and tools
• Culturally sensitive with understanding of Saudi market and diverse resident demographics
• Results-oriented with focus on lead generation and business objectives
• Collaborative team player with strong communication and coordination skills
• Adaptable and flexible in fast-paced, dynamic environment
• Strategic thinker with ability to translate business goals into digital campaigns

Location:

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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