Tourism Specialist Internship

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Tourism Specialist Internship - JLL

What this job involves:

In this internship, running from September through February, you will be instrumental in positioning our centre as a premier shopping destination for tourists. Your primary focus will be on creating and implementing innovative, tourist-focused marketing initiatives designed to increase visitor traffic and drive retailer sales. You will work closely with the Marketing Manager to develop strategic destination marketing plans, collaborate with our Specialty Leasing team to generate sponsorship revenue, and build key relationships with travel and hospitality partners. This internship offers a comprehensive opportunity to see how targeted marketing directly contributes to leasing efforts, retailer success, and JLL's broader business objectives.

What your day-to-day will look like:

• Assist the Marketing Manager in developing and implementing strategic destination marketing plans and programs.
• Develop strategies and messaging to promote shopping for long weekends, spring breaks, and holidays.
• Build relationships with the travel trade, hospitality trade, and regional tourism partners to encourage collaboration.
• Track and organize tourism program data, preparing regular reports and presentations on performance and key metrics.
• Research strategic advertising and promotional options to raise the profile of the centre in B2B Travel Trade media.
• Collaborate with the Marketing team to develop strategies that increase the tourism shopper database and social media connections.
• Attend tourism-related meetings, seminars, and conventions to stay informed of industry changes and exchange information.

Required Qualifications:

• Currently enrolled in or recently graduated from a College or University program in Tourism, Hospitality, Marketing, or a related field.
• Strong verbal and written communication skills.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Ability to work within a team-oriented and collaborative environment.
• Strong relationship-building skills.
• Sound interpretation of market research.

Preferred Qualifications:

• Previous internship or work experience in tourism, hospitality, or marketing.
• Interest in developing ongoing, strategic campaigns for social media channels.
• Proficiency in Canva and/or InDesign.
• Good public speaking and sales/negotiation skills.
• Networking relationships specific to the tourism industry.
• A passion for creativity and developing breakthrough ideas.

Location: Onsite - Outlet Collection at Niagara

Salary/Comp: $20-$24/hour

Estimated compensation for this position:

This range represents the estimated base salary and actual compensation may differ. Final base salary is determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations. Some roles and employees may be eligible for discretionary bonuses, benefits, or other compensation.

Location:

Opening Type:

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may email us at [email protected]. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.