Account Manager

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

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Job Details

Qualitative Account Manager

Location: Nairobi, Kenya

About the Job

As a Qualitative Account Manager, you will help some of East Africa's leading organisations make confident decisions through a deeper understanding of people, brands, and culture. You will lead the delivery of qualitative research programmes, turning complex consumer perspectives into clear recommendations that support growth, innovation, and customer experience.

You will manage client relationships, guide projects from proposal through to delivery, and contribute to the development of existing accounts. Working closely with colleagues across the business, you will coach junior researchers, maintain high quality standards, and help build long-term client partnerships through insight-led consulting and excellent project delivery.

Job Goals

• Build trusted client relationships through a deep understanding of client objectives, sector dynamics, and business challenges.
• Lead qualitative research projects from design through to debrief, ensuring delivery to agreed timelines, budgets, and quality standards.
• Design robust research approaches, discussion guides, and frameworks that answer complex business questions.
• Translate consumer understanding into actionable recommendations that influence brand, innovation, customer experience, and marketing decisions.
• Identify opportunities to grow client accounts through additional research programmes and broader Kantar solutions.
• Coach and support junior researchers through feedback, collaboration, and on-the-job development.
• Contribute to proposals, pitches, and thought leadership that strengthen Kantar's position in the market.

Ideal Skills & Capabilities

• Expertise across a range of qualitative methodologies, including focus groups, in-depth interviews, ethnography, online communities, diaries, immersions, and co-creation.
• Strong moderation and facilitation capability across both in-person and online environments.
• Ability to synthesise multiple sources of information into clear insight narratives and commercial recommendations.
• Experience managing multiple projects, client priorities, budgets, and delivery schedules simultaneously.
• Ability to build lasting client relationships while identifying opportunities for account growth and expanded engagement.

Location

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.