Brand Manager

We are looking for a Brand Manager to shape how Karsten’s brands look, feel, and perform in the market. This role combines creative direction with a strong commercial mindset, translating insights into clear brand concepts and consistent execution.

You will be responsible for defining creative direction, developing structured briefs, and working closely with Studio, Marketing, and Commercial teams to ensure all brand activities are aligned with strategy and business objectives.

• On-site
• Amsterdam, Noord-Holland, Netherlands

Job description

Your responsibilities include:

Brand Strategy & Insights

• Lead market research to track consumer behavior, trends, and opportunities
• Define target audiences and analyze competitors to strengthen positioning
• Develop integrated brand and marketing strategies across channels

Brand Development & Design

• Drive brand identity evolution and ensure consistency across touchpoints
• Lead creative direction, translating strategy into concepts and briefs
• Support premiumization to enhance brand perception and value

Commercial Brand Management

• Collaborate on product assortment, pricing, and promotions to drive performance
• Ensure brand consistency across teams, partners, and agencies
• Evaluate initiatives with a commercial, shopper-focused mindset

Planning & Leadership

• Manage brand projects, timelines, and priorities across workstreams
• Collaborate cross-functionally with Marketing, Design, Buying, and Sales
• Guide stakeholders to ensure effective execution of brand initiatives

Job requirements

What we are looking for:

• Experience in brand management, brand marketing, or brand strategy, preferably within consumer goods or retail-driven environments.
• Proven experience developing and executing brand strategies and integrated marketing campaigns.
• Strong commercial acumen, with the ability to evaluate brand initiatives through a retail and shopper perspective.
• Experience leading brand development, repositioning, or rebranding initiatives.
• Ability to translate market insights into clear and actionable creative direction.
• Strong project management, planning, and organizational skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and stakeholder management skills, both written and verbal.
• Experience working with cross-functional teams and leading brand initiatives across multiple product categories.

What you can expect from us

At Karsten International you will join a supportive, ambitious team where we work hard, stay sharp, and enjoy what we do. We are growing fast, so there’s plenty of room to share ideas, take ownership, and really make an impact. We communicate openly, help each other out, and keep things direct but respectful.

What we offer

• Plenty of space for personal growth, ownership and continuous improvement
• Excellent pension scheme
• Travel allowance or OV card, 13th month & 8% holiday pay
• Daily fresh lunch, fruit, and great coffee
• Bootcamp, yoga, football team
• Option to lease a bike
• OpenUp for mental well-being + massage at the office
• Discounts on great products & fun company outings
• Easily accessible office in Amsterdam
• Support with HSM visa and 30% ruling (if applicable)

Who we are?

Karsten International develops a wide range of products for daily use, from the latest gadgets to sustainable beauty products. In addition to working hard and delivering quality, enjoyment and collegiality are our top priorities. The team consists of driven product developers, sales experts, logistics talents, online marketing specialists and graphic designers. Thanks to a broad international network and more than ten years of experience, we are winning the hearts of consumers all over the world with our products. You will be given every opportunity to contribute to this.

Our core values (woven into how we work together)

• Efficient & cost-conscious: We manage time and resources smartly, think critically and value what’s already in place.
• Ambitious with long-term focus: We take ownership, build lasting relationships and stay humble in our success.
• Striving for the best: We measure, learn, improve—and challenge each other to exceed expectations.
• Direct & respectful: We communicate openly and treat everyone with respect, regardless of background.
• We like to have fun: We enjoy what we do and create a positive, energetic work environment.