CRM & Email Marketing Coordinator

Welcome to Keen, where art meets science. We're more than just another service provider or an outsourcing company. Keen acts as an integral extension of our clients' teams and business goals. Join our group of tastemakers specializing in digital marketing, creative, and customer experience, driving growth for our global clientele. Our vision is an ambitious one: to have best in class leaders and a culture of delivering excellence globally.

If you're keen to advance your career, embrace challenges, and redefine what's possible in the digital realm, you might just be the perfect fit for our dynamic team. Join us, and let's unlock the full potential of our clients' brands together.

Role Description

We are seeking a CRM & Email Marketing Coordinator to support the execution of high-performing customer lifecycle campaigns across email and SMS channels for one of E-Commerce teams. The ideal candidate will be responsible for building and deploying campaigns, managing segmentation, and supporting performance tracking while collaborating closely with designers and marketing teams. This position offers a unique opportunity to gain hands-on experience across multiple CRM platforms while working closely with clients and contributing to impactful lifecycle marketing programs.

Responsibilities:

• Build and deploy email and SMS campaigns using platforms such as Klaviyo and Emarsys
• Collaborate with designers to brief, build, and QA email campaigns
• Execute segmentation and list management to support targeted campaigns
• Support the setup and maintenance of automated flows and customer journeys
• Conduct QA across campaigns to ensure accuracy, functionality, and brand consistency
• Monitor campaign performance and assist with reporting and insights
• Maintain CRM data hygiene and support database organization
• Assist with A/B testing and optimization of campaigns
• Support the execution of CRM campaigns for eCommerce and retail brands, aligning messaging with promotional calendars, product launches, and seasonal trends
• Collaborate with E-commerce teams to ensure campaigns reflect merchandising priorities, inventory levels, and on-site customer experience
• Work closely with CRM or E-commerce Managers to execute on campaign plans
• Participate in client communication and provide updates on campaign execution
• Support troubleshooting and platform-related tasks as needed

Requirements

• 1-3 years of experience in CRM, email marketing, or digital marketing roles

• Hands-on experience with email platforms such as Klaviyo, SAP, Mailchimp, Emarsys, or similar
• Understanding of segmentation, customer journeys, and lifecycle marketing
• Strong attention to detail, especially in QA and campaign execution
• Basic understanding of email performance metrics and reporting
• Comfortable working with cross-functional teams, especially design
• Exposure to HTML/CSS for email is advantageous
• Strong organizational and project management skills
• Good communication skills and ability to work in a client-facing environment

Benefits

• Competitive salary based on experience

• Hybrid schedule , collaborative office-based in Salt River, Cape Town
• Collaborate with a fast-growing U.S. brand and a globally-minded team
• Autonomy to lead and innovate in your domain
• Career growth opportunities in a fast-moving organization
• Birthday leave + professional development budget
• Join a team that values ownership, creativity, and results