Lead Generation Manager

Company Description Khashsoft is a trusted provider of custom software development and end-to-end IT solutions, headquartered in Sector 132, Noida, Uttar Pradesh, India. The company serves clients across diverse industries, with strong expertise in the legal, finance, and education sectors. Khashsoft delivers tailored software solutions that streamline operations, support digital transformation, and enhance organizational efficiency. Its core services include custom software development, software support and maintenance, IT and integration services, technical consulting, and cross-platform software implementation. Combining deep industry knowledge with technical excellence, Khashsoft focuses on innovative, reliable, and scalable solutions that meet evolving client needs.
Role Description The Lead Generation Manager is a full-time remote role responsible for driving qualified leads and supporting the sales pipeline for Khashsoft's software and IT services. Day-to-day activities include researching target markets, building and maintaining prospect lists, running outbound campaigns via email, social media, and calling, and nurturing leads through regular follow-ups. The role involves collaborating with sales and marketing teams to refine ideal customer profiles, develop messaging, and align lead generation activities with business objectives. The Lead Generation Manager will track campaign performance, manage CRM data, and prepare regular reports and insights to optimize lead quality and conversion rates. This role requires consistent communication with internal stakeholders and adherence to measurable lead generation targets.
Qualifications

• Strong skills in lead generation, prospecting, and pipeline management, with experience using CRM tools and sales automation platforms.
• Proficiency in digital outreach methods, including email campaigns, social selling, LinkedIn research, and cold calling.
• Ability to conduct market and account research, identify decision-makers, and segment audiences based on industry and business needs.
• Experience collaborating with sales and marketing teams to refine messaging, qualification criteria, and lead scoring models.
• Solid analytical skills to interpret campaign metrics, generate performance reports, and suggest data-driven improvements.
• Excellent written and verbal communication skills, with a clear, professional client-facing style.
• Background in IT services, software development, or technology solutions is highly beneficial; familiarity with legal, finance, or education sectors is a plus.
• Bachelor's degree in Business, Marketing, IT, or a related field, or equivalent practical experience.
• Self-motivated, organized, and comfortable working independently in a remote environment while meeting deadlines and performance targets.