Lead Generation Specialist

Company Description Khashsoft is a trusted provider of custom software development and end-to-end IT solutions, headquartered in Sector 132, Noida, Uttar Pradesh, India, serving clients across multiple industries. The company has specialized expertise in the legal, finance, and education sectors, delivering tailored software solutions that streamline operations and support digital transformation. Its core services include custom software development, software support and maintenance, IT and integration services, and technical consulting. Khashsoft also focuses on cross-platform software implementation and IT-enabled services such as remote assistance and backend support. With a combination of deep industry knowledge and technical excellence, Khashsoft delivers innovative, reliable, and scalable solutions that address the evolving needs of its clients.
Role Description This is a full-time remote role for a Lead Generation Specialist at Khashsoft. The Lead Generation Specialist will identify and qualify new leads through online research, prospecting, and outreach across relevant channels. Responsibilities include building and maintaining lead databases, initiating contact with potential clients, and nurturing relationships to create sales opportunities. The role involves close collaboration with the sales and marketing teams to align lead generation activities with business goals, track performance metrics, and refine strategies based on data. The specialist will be expected to communicate clearly with prospects, understand client needs, and ensure smooth handover of qualified leads to the sales team.
Qualifications

• Strong ability to identify and develop new leads, with proven experience in lead generation.
• Excellent communication skills to engage prospects, present value propositions, and collaborate with internal teams.
• Background in sales or business development, with an understanding of sales pipelines and conversion processes.
• Solid research skills to analyze markets, target accounts, and decision-makers using digital tools and platforms.
• Comfort working in a remote, technology-driven environment, with strong organizational and time-management skills.
• Experience using CRM systems, lead generation tools, and productivity software is highly beneficial.
• Prior experience in IT services or software development industries is an advantage.
• Bachelor's degree in Business, Marketing, IT, or a related field, or equivalent practical experience.