Marketing Specialist - Lead Generation and Content

Marketing specialist in a leading talent, learning, and consulting ecosystem operating across the MENA region. As we grow our presence and pipeline across Jordan, Saudi Arabia, and beyond, we are looking for a Marketing Specialist to drive inbound lead generation through compelling content that speaks to our target audiences, HR leaders, L&D decision-makers, government entities, CEOs and corporate executives.

Key Responsibilities

• Develop and execute a content-led lead generation strategy aligned with the company’s 3Cs framework and service lines
• Build and manage a consistent content calendar across LinkedIn, Instagram, and the company website, targeting HR, L&D, and organizational development audiences in Jordan and the Gulf
• Produce or commission content that positions the company as a thought leader - articles, insights, case study narratives, explainer posts, short videos, and campaign assets
• Design and run paid campaigns (Meta Ads, LinkedIn Ads, Google Ads) optimised for lead capture among corporate and government decision-makers
• Create and manage landing pages, lead magnets, and inbound funnels aligned to specific service lines (capability programs, talent deployment, culture activation)
• Develop email nurture sequences targeting prospects at different stages of the buyer journey
• Translate client case studies into content that demonstrates real impact and builds trust (where applicable)
• Monitor and report on key metrics: qualified leads generated, cost per lead, content engagement, conversion rates
• Work closely with the business development team to ensure marketing-qualified leads are handed over with appropriate context
• Manage external designers or content creators as needed

Requirements

• 5+ years of experience in B2B digital marketing with a strong emphasis on content-driven lead generation
• Experience marketing consulting, training, L&D, or professional services; understanding the long sales cycle and trust-based buying journey in these sectors is essential
• Strong written communication in English; Arabic proficiency is a significant advantage given the bilingual nature of the company’s delivery
• Hands-on proficiency with LinkedIn Campaign Manager and Meta Ads Manager; Google Ads experience is a plus
• Familiarity with CRM and marketing automation tools (HubSpot preferred)
• Ability to translate complex service offerings into clear, engaging content that resonates with senior decision-makers
• Google Analytics (GA4) certification and/or Meta Digital Marketing certification is preferred
• Understanding of the MENA business landscape, particularly Jordan and Saudi Arabia

Preferred

• Prior exposure to government, healthcare, or international development sectors (primary client verticals)
• Graphic design capability (Canva or Adobe Suite).

Benefits