Packaging Engineer - Jiujiang

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents - not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!

We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.

SUMMARY

Responsible for the graphic visual design and color system planning for packaging of toys and infant products targeting the domestic market. Based on consumer psychology insights and brand identity, through high-quality graphic composition, precise color matching, and execution of materials and processes, enhance the product’s visual impact on shelves and brand recognition, while ensuring packaging complies with domestic regulations and safety standards for the infant and children’s industry.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS

Packaging Graphic Design & Visual Presentation

• Responsible for packaging graphic design for products, including full series designs such as cartons, instruction manuals, stickers, hang tags, and outer shipping cases.
• Lead the composition, layout, graphic creativity, and typography of packaging visuals, ensuring the design style aligns with the aesthetic preferences of domestic target consumers.
• Deliver differentiated visual solutions based on product characteristics across different age groups (0-3 years, 3+ years) and categories (educational, plush, electronic).

Color Matching & Color System Management

• Responsible for defining primary color tones and color matching schemes for new packaging. Leverage color psychology to apply safe, soft, lively, or brand-recognizable color systems for infant and children’s products.
• Establish and maintain brand packaging color standards, ensuring color consistency across different print runs and suppliers.
• Monitor domestic and international color trends (e.g., Pantone Color of the Year, infant industry-specific palettes) and translate them into packaging color strategies that align with the brand’s DNA.

Market Insights & User Experience

• Conduct in-depth research on packaging trends in the domestic toy and infant products market. Perform regular competitive analysis and publish design trend reports.
• Focus on consumer unboxing experience. Collaborate with packaging structural engineers to optimize information hierarchy, ensuring warning labels, instructions, and key selling points are both regulatory compliant and visually clear.

Cross-functional Collaboration & Execution

• Work closely with packaging structural engineers to ensure graphic designs are feasible and perfectly presented on special box shapes, custom die-cut windows, and material selections.
• Interface with suppliers to manage pre-press file preparation, die-line verification, proof approval, color matching, and on-press color sign-off. Troubleshoot printing issues such as color deviation, misregistration, and material compatibility.
• Strictly verify packaging copy to ensure compliance with mandatory national standards regarding marking, warnings, and manufacturer information, mitigating regulatory risks.

QUALIFICATIONS & EXPERIENCE

• At least 3-5 years of experience in packaging graphic design, preferably in toys, infant products, consumer goods, or related industries.
• Proven experience in commercial packaging design for the China market, with strong understanding of local consumer aesthetics, retail shelf environments, and cultural preferences.
• Hands-on experience working with print suppliers and packaging manufacturers in China, including pre-press preparation and on-site color approval.

Education & Skills

• Bachelor’s degree or above in Graphic Design, Visual Communication, Industrial Design (with design focus), or related field.
• Strong knowledge of color theory, typography, composition, and brand identity systems.
• Familiarity with printing processes (offset, gravure, flexo, screen printing), substrates (paperboard, corrugated, specialty materials), and surface finishing techniques (spot UV, embossing, foil stamping).
• Understanding of domestic packaging regulations and safety standards for infant and children’s products (e.g., GB/T labeling requirements, warning symbols, restricted substances).

C ertifications, Licenses, Registrations

• None required. Certification in color management (e.g., G7, Fogra) or design software is a plus.

C omputer/Technicial Skills

• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) for packaging artwork creation and pre-press production.
• Familiarity with die-line creation and editing in Illustrator or ArtiosCAD (structural collaboration).
• Highly proficient in Microsoft Excel for cost analysis and data tracking (e.g., material cost comparisons).
• Proficient in Microsoft PowerPoint and Word for design presentations and documentation.

PHYSICAL DEMANDS

• Ability to sit for extended periods during design work and visual reviews.
• Manual dexterity for handling physical packaging samples, mock-ups, and print proofs.
• Normal hearing and speaking ability for effective communication with internal teams and suppliers.
• Normal color vision is essential for accurate color matching and print quality evaluation.

WORK ENVIRONMENT

• General factory and office working environment.
• Frequent interaction with production lines and testing labs.
• Occasional business trips within China (e.g., Guangdong, Jiangxi, Shanghai, and surrounding areas) to support suppliers and production sites.

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!

Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.

Drug Free Workplace M/F/D/V